ESCONDIDO, Calif., Aug. 8, 2023
/PRNewswire/ -- The University of
Southern California (USC)
Athletics, announces the debut of its first-ever official craft
beer, Stone Fight On! Pale Ale. The beer is brewed by Stone
Brewing, the Southern
California-based brewery that has been trailblazing the
craft beer category with a fierce commitment to quality and
freshness for 27 years. The official USC Athletics beer will be available for purchase
the week of August 14, 2023.
"Stone really nailed a Pale Ale that's
representative of the SoCal craft beer scene, and easy drinking
too."
Stone Fight On! Pale Ale will be distributed throughout
Southern California at stores,
bars, and restaurants and onsite at the Los Angeles Colosseum and
the Galen Center, home of the USC
Trojans. Its 16oz cans feature classic USC iconography and colors. Inside, the beer is a
quintessential SoCal Pale Ale – a balanced blend of tropical and
citrusy hop flavors, light-body and endlessly drinkable at 5.5%
ABV. Stone's brewers developed the beer to offer that hoppiness
Southern Californians crave in a style that suits tailgates, beach
days, and cheering from the stands or at home.
"USC Athletics has been seeking the
perfect beer partner – a regional brand that would be meaningful to
our fans and add to the gameday experience," explained
Drew DeHart, Vice President/General Manager, USC Sports Properties and Playfly Sports. "Stone
really nailed a Pale Ale that's representative of the SoCal craft
beer scene, and easy drinking too. We're honored to see our
USC colors, marks and Trojan alongside
the Stone Gargoyle."
"Stone beers are popular nationwide and across the globe, but
SoCal is where we started and is home to our biggest population of
fans," explained Erin Smith, Stone
Brewing SVP of Marketing. "We're thrilled at the opportunity to
create a beer that instills local pride in that cross-section of
craft beer drinkers and USC fans and
alumni. It's our hope that this beer is enjoyed year-round for its
incredible flavor, and that it truly adds to the gameday experience
across all USC sports."
Find the beer online via Stone's Beer Finder,
Find.StoneBrewing.com or order it online for delivery in
California and select states via
Shop.StoneBrewing.com.
FIGHT ON!
ABOUT STONE BREWING
Founded in 1996, Stone
Brewing pioneered the West Coast Style IPA, helping to fuel
the modern craft beer revolution and inspire generations of hop
fanatics. Today Stone operates breweries in Escondido, CA and Richmond, VA plus seven tap room and bistro
locations. Stone offers a wide range of craft beers including its
most popular Stone IPA, Stone Delicious IPA and Stone Buenaveza
Salt & Lime Lager. The company's long list of environmental
efforts includes a LEED Silver Certification, world-class water
reclamation and creative uses of spent grain. Stone has been called
the "All-time Top Brewery on Planet Earth" by BeerAdvocate magazine
twice. To find Stone beers, visit find.stonebrewing.com. For more
information on Stone Brewing visit stonebrewing.com,
Facebook, Instagram or Twitter.
ABOUT USC SPORTS
PROPERTIES
USC Sports Properties
is the locally-based, exclusive multimedia rightsholder for
USC Athletics. As a part of the Playfly
Sports Properties portfolio of nearly 40 collegiate and high school
state association properties, the USC
Sports Properties team connects brands to USC's passionate and deeply-rooted fanbase. Through
broadcast, in-arena, experiential, and technology-based marketing
and media solutions, Playfly Sports Properties' fully scalable
platform provides marketers unparalleled access to the most highly
engaged audiences on a local and national level. Playfly Sports
Properties is a division of Playfly Sports.
Connect with the USC Sports
Properties team by visiting www.playfly.com/properties.
ABOUT PLAYFLY SPORTS
Playfly Sports is a sports media,
marketing and technology business centered around the team, league,
brand, and network. Believing in 'Fandom as a Service' and focusing
on a consultative, data driven approach to REACH, ENGAGE, MONETIZE
AND MEASURE FANDOM gives the company's partners and brands a
competitive advantage. Playfly connects more than 2,000 brand
partners with approximately 83% of all U.S. sports fans. Through
the proprietary platform the business delivers scalable,
data-oriented marketing, technology, and media solutions with
capabilities including exclusive MMR management, sponsorship sales
and activation, streaming, consulting, ticket/premium sales, all
along with new revenue-driving platforms and technologies. Founded
in September of 2020, Playfly Sports is now home to
approximately 1,000 team members located across 43 U.S. states
dedicated to maximizing the impact of highly passionate local
sports fans. Follow Playfly Sports on social media @PlayflySports
or visit www.playfly.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/southern-californias-stone-brewing-creates-first-ever-official-beer-for-usc-athletics--stone-fight-on-pale-ale-301895861.html
SOURCE Stone Brewing
