Rolling out in test markets now, America's
favorite hard iced tea just got even more twisted
BOSTON, Aug. 9, 2023
/PRNewswire/ -- Twisted Tea Hard Iced Tea is taking things to a
whole new level as the nation's No. 1 hard iced tea brand¹
continues to give fans more ways to be a part of the Twisted Tea
party than ever before. The latest? The brand's first-ever
high-ABV test launch: Twisted Tea Extreme, an 8% take on its
oh-so-smooth and damn delicious hard iced tea line-up.
Offering the same great taste Twisted Tea drinkers know and love
but with an added kick of 8% alcohol, Twisted Tea Extreme packs a
punch without sacrificing on quality or flavor. Made with real
brewed tea and no carbonation, Twisted Tea Extreme is available in
single serve cans in two flavors – Lemon and Blue Razz. Rolling out
now across five lucky test markets, including New York, Montana, Ohio, Pennsylvania and Vermont, Twisted Tea Extreme is sure to give
drinkers new ways to party with Twisted Tea this summer and
beyond.
"Fans asked and we listened," said Erica
Taylor, senior brand director for Twisted Tea. "Designed for
those times when fans are looking for an extra kick of alcohol,
flavor and fun, Twisted Tea Extreme gives us a totally new space to
play in while maintaining what we do best: creating the
best-tasting hard iced teas out there."
This test launch will allow Twisted Tea to home in on the
higher-ABV space and gather direct drinker feedback before growing
elsewhere. As Twisted Tea continues to dominate the hard iced tea
and flavored malt beverage space, this test will also allow the
brand to tap into new ways to fuel the impressive growth momentum
now and for the future.
For more information on where to find Twisted Tea,
visit TwistedTea.com and follow along @TwistedTea
on Twitter, Instagram and Facebook for
more. Please drink responsibly.
About Twisted Tea Hard Iced Tea:
Twisted Tea, the No.
1 refreshing hard tea in the country, was founded in 2001 on the
twisted promise that a hard iced tea should taste like real iced
tea. Incredibly smooth and refreshing, Twisted Tea is made with
real brewed tea for a delicious, easy to drink hard tea available
in a variety of flavors, including fan favorites, Original and Half
& Half. For more information, visit www.twistedtea.com.
¹Source: Circana MULO + Conv; L52WE 06/26/2023
Media Contacts:
Jack Barbour, jbarbour@golin.com
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SOURCE Twisted Tea
