The brand has selected one Color of the Year,
a grayed sea-green, moving away from its previous selection of 12
Colors of the Year
CLEVELAND, Aug. 17,
2023 /PRNewswire/ -- Today, paint and coatings brand,
Valspar® celebrates the 15th anniversary of its Color of
the Year launch by announcing its 2024 Color of the Year, Renew
Blue (8003-37D): a balanced blue with a touch of grayed
sea-green that focuses on wellness and comfort – setting a restful
and meditative mood in any room of the home. Valspar color experts
have thoughtfully selected Renew Blue as the 2024 Color of the Year
as consumers seek consistency in their home and work to find
balance where it matters most. With a renewed focus on self-care
and personal well-being, homeowners are looking for ways to make
their dwellings uplifting places to relax, recharge, and
entertain.
"Renew Blue is an incredibly versatile and all-season shade that
anyone can envision in their space. Inspired by fleeting elements
like fog, mist, clouds, and glacier lakes, Renew Blue elevates the
everyday mood, encourages self-expression, and evokes a feeling of
balance and calm, with a twist of unique spontaneity," said
Sue Kim, Valspar Director of Color
Marketing. "Blue is a classic shade that has become the new neutral
for today's home and can be mixed and matched to fit a variety of
design styles and applications."
With simplicity at the forefront, Valspar is differentiating its
color inspiration approach from its past selection of 12 Colors of
the Year by announcing one assuring Color of the Year, offering
limitless design possibilities while emphasizing control,
consistency, and equilibrium within the home.
"The 2024 Color of the Year kicks off a simplified approach in
color inspiration," said Kim. "Our home is a space where we are
creating a sense of comfort and slowing down. Having one color
adaptable enough to lead any design project helps consumers feel in
control of their space and their vision."
Ways To Use The 2024 Color of the Year
- Backyard
-
- The harmonious green and blue of Renew Blue open the
possibility for versatile indoor and outdoor design applications,
blurring the boundary between interior and exterior. While
classic blue is still relevant, look to sand dunes for texture and
color inspiration to create a nature-influenced, wabi-sabi
look.
- Entryway
-
- The beautiful and functional décor in a home's entryway, such
as unique ceramics and handwoven textiles, ushers in unique style
in your home. Layer in the timeless blue tones and accents to
create visual mystery while elevating the ordinary with
luxury.
- Bathroom/Spa
-
- This mid-tone shade has become popular for relaxing or
recharging environments with nourishing greens influencing the pure
blue color family, enhancing a sense of personal wellbeing and
tranquility. From handmade décor to vintage metallic
finishes, reimagining the wellness mindset pushes the bathroom
into a personal retreat.
- Nursery
-
- Leaning into the modern sentiment of "Less is More," these
rooms should reflect a naturally minimalist design aesthetic and
showcase color coordination with mood-boosting hues and joyful
color.
- Color Drenching
-
- Romanticize the experience of color. Color drenching from
baseboards to ceilings to décor. It's a full experience of color in
a poetic way. Exploring different textures is the key to give
visual interest.
- Color Pairings
-
- Perfect Backdrop (8005-8B): Beige helps balance the cool tones
of Renew Blue and works in harmony with various styles. The
familiar, natural tone has returned strong, creating a comforting
space.
- Dusk in the Valley (8004-3B): Barely there, pastel gray is
soothing to our senses. Layering Renew Blue with pale tints in
various materials creates a sense of calm and relaxation.
The Valspar 2024 Color of the Year is available now exclusively
at Lowe's stores nationwide, on Lowes.com and the Lowe's mobile
app, in Valspar Reserve®, Signature®, Ultra®, and 2000™, 4000™, and
ExpressCoat™ interior paint formulas, Cabinet & Furniture and
Door & Trim Oil Enriched Enamels, as well as Defense™,
Duramax®, and SeasonFlex®, and StormCoat® exterior paint formulas.
For more information on the Valspar 2024 Color of the Year, please
visit: www.valspar/coloroftheyear.com
Free color tools available from Valspar
For small changes to your home that can make a big impact, Valspar
offers color tools to help you feel confident in your paint buying
decisions. Free Color Consultations from our Color Experts offer
personalized advice, allowing you to find your perfect color!
DIYers can also save a trip to the store by having paint chips sent
directly to their home for free directly from valspar.com.
For more information on Valspar color trends and tools, please
visit: valspar.com.
About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products
to meet customers' paint and coating needs. The company
manufactures products under well-known brands such as Valspar®,
HGTV Home® by Sherwin-Williams, Purdy®, Krylon®, Minwax®,
Thompson's® Water Seal®, Cabot®
and many more. Founded in 1866, The Sherwin-Williams Company is a
global leader in the manufacture, development, distribution and
sale of paints, coatings and related products to professional,
industrial, commercial and retail customers. For more information,
visit Sherwin.com.
About Lowe's
Lowe's Companies, Inc. is a FORTUNE® 50
home improvement company serving approximately 17 million customer
transactions a week in the U.S. With total fiscal year 2022 sales
of over $97 billion, approximately
$92 billion of sales were generated
in the U.S., where Lowe's operates over 1,700 home improvement
stores and employs approximately 300,000 associates. Based in
Mooresville, N.C., Lowe's supports
the communities it serves through programs focused on creating
safe, affordable housing and helping to develop the next generation
of skilled trade experts. For more information, visit
Lowes.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/valspar-announces-simplified-approach-to-color-inspiration-with-its-2024-color-of-the-year-renew-blue-301898977.html
SOURCE Valspar