- The Joie Stadium is the only purpose-built stadium in the
Women's Super League and the first to have a naming
partner
MANCHESTER, England, Sept. 14,
2023 /PRNewswire/ -- Manchester City has today
announced baby gear brand, Joie as the Official Stadium Naming
Partner of the Academy Stadium, making it the first club in the
Women's Super League to secure a commercial agreement for its
stadium naming rights.
The whole Manchester City Women's team, including captain
Steph Houghton, Chloe Kelly and Demi
Stokes, marked this huge milestone as they cut a giant
orange Joie bow that wrapped the newly-named stadium.
The naming of the stadium marks the next phase of the multi-year
partnership between baby gear brand, Joie and Manchester City as, together, they pledge to
introduce and improve family friendly services at the stadium.
Opened in 2014 as part of the Club's continued investment into
East Manchester and the Etihad
Campus, the 7,000 capacity stadium is the only purpose-built
stadium in the Women's Super League and is the home of Manchester
City Women. In addition, many of City's Elite Development Squad and
youth team matches also take place in the stadium.
Gavin Makel, Managing Director,
Manchester City Women, said: "Today is a really significant moment
for Manchester City, as we welcome
Joie as Official Naming Partner.
"A Women's team partner since March this year, Joie shares our
commitment to family values and high standards and we're delighted
the brand has chosen to extend its current relationship.
"It is a further reflection of the importance, growth and
commercial appeal of Manchester City Women and the wider women's
game and we are excited to work together with Joie to maximise
opportunities for families at our matches."
David Welsh, Senior Managing
Director, Joie, said: "Football offers an unforgettable experience
for families and by partnering with Manchester City Women and
becoming the Official Stadium Naming Partner, we aim to make it
truly accessible for all.
"We're incredibly proud of the steps we are making to help
provide an all-inclusive experience and are committed to further
developing our offer and ensuring that the Joie Stadium is one of
the most family-friendly in the Women's Super League."
Further internal and external branding featuring the Joie logo
will appear across stadium assets.
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