Every waffle cone purchase gives $1 to grassroots org Advancement Project
BURLINGTON, Vt., Oct. 3, 2023
/PRNewswire/ -- Waffle cones just got a little sweeter. For two
weeks, starting today, fans can feel even better about indulging in
a Ben & Jerry's scoop with Waffle Lotta Good, an inaugural
scoop shop program supporting organizations that work in
communities around the country to advocate for social justice.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9135658-ben-and-jerrys-waffle-lotta-good-supporting-advancement-project/
For every waffle cone fans purchase in a Ben & Jerry's scoop
shop from October 3 to 17, the
Vermont ice cream maker will
donate $1 in support of this year's
recipient, the Advancement Project, a multi-racial civil rights
organization, working to progress human rights and build power in
local communities.
The Advancement Project is a long-standing partner of Ben &
Jerry's, working together to promote racial justice and reform the
criminal legal system. The collaboration brought to life a special
batch flavor called Justice Remix'd in 2019, which highlighted the
need to end the structural racism embedded within the criminal
legal system.
"We are proud to partner with Ben & Jerry's in this campaign
and appreciate their continued commitment to support issues that
impact communities of color," said Judith
Browne Dianis, Executive Director of Advancement Project.
"Ben & Jerry's recognizes that our communities deserve to
thrive. This means making our voices heard at the ballot box,
creating public safety beyond policing, and protecting the dignity
and opportunity to learn of young people. Together, we can build a
world where we can all be free and safe."
Social activism is an integral tenet of Ben & Jerry's
mission. Throughout the year, the company partners
with nonprofits across the country to run and support
campaigns focused on racial, social and economic justice. These
campaigns include ways to help educate and activate Ben &
Jerry's fans online and in person.
"The Waffle Lotta Good campaign is yet another awesome way our
fans can be a part of our activism work and support social justice
and equity in communities across the country," said Palika Makam, Ben & Jerry's U.S. Activism
Manager. "What better way to do that than by enjoying delicious ice
cream in a waffle cone at the same time? We believe in joy
and justice over here!"
Ben & Jerry's scoop shops are independently owned and
operated and their franchisees give back to their communities all
year round, from fundraising to providing loads of free Ben &
Jerry's ice cream to community groups and events. Waffle
Lotta Good offers yet another way
for franchisees to give back locally.
To find the closest participating scoop shop and learn more,
visit benjerry.com/wafflelottagood.
About Ben & Jerry's
Ben & Jerry's is an aspiring social justice company that
believes in a greater calling than simply making and selling the
world's best ice cream. The company produces a wide variety of
super-premium ice cream and Non-Dairy/vegan desserts using
high-quality ingredients and lots of big chunks and swirls. As a
Certified B Corp, Ben & Jerry's incorporates its vision of
Linked Prosperity into its business practices via values-led
sourcing initiatives when purchasing ingredients. Ben & Jerry's
is distributed in over 35 countries in supermarkets, grocery
stores, convenience stores, franchised Scoop Shops, and via
on-demand delivery services. Ben & Jerry's, a Vermont corporation and wholly owned
subsidiary of Unilever, operates its business on a three-part
Mission Statement emphasizing product quality, a fair financial
return, and addressing issues of social, racial, and environmental
injustice around the globe. The Ben & Jerry's Foundation,
guided by Ben & Jerry's employees, granted $4.35MM in 2022 to support progressive,
justice-focused grassroots organizing around the country. For
up-to-date information visit benjerry.com.
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SOURCE Ben & Jerry's
