Born from the cowboy tradition and founded on
the pursuit of the American Dream, Free Rein provides coffee for
the hard-working men and women who "Get Up & Get After
It."
SAN
ANGELO, Texas, Oct. 11,
2023 /PRNewswire/ -- Today, actor Cole Hauser, star of Yellowstone,
officially launched Free Rein Coffee Company, a new coffee brand
that draws its spirit from the open promise of the American Dream,
paying tribute to the hard working cowboys that he grew up around
on and off set. Alongside Hauser, are friends Karl Pfluger, Aron
Marquez, and Paul Anderson,
who come from different walks of life but were bonded by a belief
that the American Dream is out there waiting, so long as you're
willing to work for it. With its rich flavors, carefully crafted
blends, and a nod to the rugged spirit of the West, Free Rein aims
to provide great coffee that captures the essence of the untamed
Western landscape.
In order to capture the true flavor of cowboy country, the team
knew it needed to find a roaster deeply rooted in the frontier. And
last year, they found one, buying a small-batch roasting facility
in San Angelo, Texas that has been
perfecting its craft for over 25 years. With the heart of the West
as its foundation, Free Rein is uniquely built with the hardworking
cowboy tradition in mind. Today, Free Rein brings its bold flavors
to kitchen tables, campfires, wood sheds, and workplaces across
America, wherever dreams are being chased.
"With Free Rein, we're not only crafting a premium coffee
experience, but also paying a heartfelt homage to the American
Dream," said Cole Hauser, Founder of
Free Rein. "As a nation built on dreams and aspirations, we want to
inspire the go-getters, the dreamers, and the believers to fuel
their pursuits. Just as the American Dream knows no boundaries, we
aim to exceed expectations and create a legacy of our own—one that
is deeply connected to our roots and the core values that shaped
us. I am so excited for everyone to finally have their hands on
this coffee!"
Whether it's bold flavors like Heavy Spur, a high
caffeine blend; Branded, a fiery blend of cayenne and
cinnamon; Cole's signature dark roast blend American Dirt;
or Homestead, a balanced, comfortable coffee to relax by the
fire with, Free Rein knows better than anyone how to make smooth
coffee for the hardest day. Available in six different blends at
$15.99 per 12-ounce bag, Free Rein
aspires to energize every American Dream with great coffee. In
addition to coffee, Free Rein also offers everyday provisions for
those who charge hard, including a line of drinkware and apparel
with hats, shirts and more.
"When creating Free Rein, we set out to build a brand inspired
by those who forged their paths in pursuit of prosperity, through
the determination and resilience that defines the American Spirit,"
said Karl Pfluger, entrepreneur and
Co-Founder of Free Rein. "Rooted in the spirit of ambition,
perseverance, and unyielding optimism, we imagined Free Rein as a
lifestyle; whether it's our coffee or the line of apparel and gear,
we want you to ride for the brand."
Free Rein will be donating a portion of sales to the Special
Operations Warrior Foundation, a nonprofit that empowers families
of the fallen and severely wounded Special Operations Warriors,
where Hauser is a longtime supporter and Board Member.
For more information and to purchase the coffee or lifestyle
goods, please visit freereincoffee.com and follow us on Instagram
at @freereincoffeecompany.
About Free Rein Coffee Company:
Free Rein's mission is
to provide high quality coffee to every early riser, midnight oil
burner, dream chaser, risk taker, cowboy and cowgirl who wants to
bust the day open. Fired up by those who embody the hard charging
spirit of the American Dream, Cole decided to found a coffee
company that paid homage to them. He partnered up with friends
Karl Pfluger, Aron Marquez, Paul
Anderson, who all shared the same dream around quality
coffee. Bold flavor. Small batch. 100% roasted in the USA. Together they searched for a roaster who
embodied the pioneer's spirit, and eventually found the Deckers, a
family that had been roasting coffee in San Angelo, Texas for over 25 years. The four
friends decided to bring the family's West Texas heritage and know-how, and run with
it, to wherever dreams are being chased. Free Rein is available in
whole beans, ground beans, and single-serve pod formats; and ready
to wear as a line of branded apparel and gear. To learn more visit
freereincoffee.com.
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SOURCE Free Rein