The Larry H. Miller Company Announces Landmark
Partnership with America First Credit
Union for New Ballpark and Sports and Entertainment
Plaza
Phase 1 of Downtown Daybreak to Feature
Ballpark, New Megaplex Offering, Entertainment Plaza, and
Apartments
SOUTH
JORDAN, Utah, Oct. 19,
2023 /PRNewswire/ -- Today, the Larry H. Miller
Company broke ground on a new, privately funded ballpark for the
Salt Lake Bees (Bees), the Triple-A affiliate of the Los Angeles
Angels located within Downtown Daybreak in South Jordan, Utah.
Additionally, the Bees announced America
First Credit Union (AFCU) as the exclusive naming rights
partner for the ballpark and nearby sports and entertainment plaza,
as well as a finance and lending partner for Downtown Daybreak and
other Larry H. Miller Real Estate projects.
The new ballpark, with capacity for 7,500 fans, will offer a
range of tickets from open-lawn seating to expanded premium, club
and field-level seating where fans are closer to home plate than
the pitcher; a variety of local, tasty food and beverage options
for every wallet; event spaces; family-friendly gathering areas and
a new alcohol-free zone; year-round programming and activities; an
easily accessible team store; and picturesque views of the Wasatch
Mountains. Located along Mountain View Corridor and a planned UTA
Red Line TRAX Station, the ballpark is easily accessible for fans
across the Wasatch Front and walkable and bikeable for those who
live within the 4,100-acre master-planned community of Daybreak.
Fans may purchase season tickets by calling or texting (801)
325-BEES (2337), emailing tickets@slbees.com, or visiting
beesballpark.com.
"Downtown Daybreak will be a transformational, mixed-use
development in the fastest growing part of Salt Lake County, and we are thrilled this
initial phase will be anchored by a new ballpark and entertainment
plaza. This project, located between the TRAX line and Mountain
View Corridor, will be a destination for the community to gather
and create shared experiences for family and friends," said
Steve Starks, CEO of the Larry H.
Miller Company. "Our landmark partnership with America First speaks
to the power of collaboration and a shared commitment to enrich
lives. We are also grateful for the City
of South Jordan, a strong partner in bringing this vision to
reality."
"We are a family-centered community, and we are excited to join
friends and family from across the region as together we enjoy
America's favorite pastime right here in South Jordan," said City of South Jordan Mayor Dawn Ramsey. "We are one of the fastest growing
areas in the state and know that creating a vibrant regional
destination for fans and guests to gather year-round is needed on
many fronts. The master-planned urban center, anchored by the
ballpark and Larry H. Miller Megaplex Entertainment will also bring
jobs, diverse housing and amenities, entertainment, retail and
dining options, and natural recreation areas. I am proud of the
collaboration between the city council and staff at South Jordan City and the team at the Larry H.
Miller Company. This is a true partnership and a
once-in-a-generation opportunity."
"We look forward to playing in this growing area of the county,"
said Marc Amicone, president and
general manager for the Salt Lake Bees. "This new facility and its
amenities will provide a world-class game-day experience for our
players and fans. We know that our fans will enjoy the
family-friendly experience of Triple-A baseball in this
state-of-the-art venue."
AFCU will be the team's exclusive naming rights partner of the
ballpark and its adjacent sports and entertainment plaza,
appropriately named "AMERICA FIRST
SQUARE." The square is an outdoor sports and entertainment
plaza that will include year-round versatility for concerts, summer
games, ice skating, and holiday lights, all within proximity to
pre- and post-game shopping and dining experiences.
AFCU will also have credit union exclusivity rights and a street
named in Downtown Daybreak, as well as collaborative promotions
with Swig for credit union members. Additionally, the partnership
includes the Salt Lake Bees contributing $200,000 annually toward community projects, with
a monetary match from the America First Charitable Foundation. The
credit union will also partner with Larry H. Miller Real Estate for
finance and lending related to Downtown Daybreak and other
development projects.
"We couldn't be more excited to work with America First," said
Michelle Smith, president of LHM
Sports + Entertainment. "We felt their enthusiasm and commitment to
the Salt Lake Bees and our entire sports community during every
conversation. They have been longtime partners of ours and share
our promise of providing exceptional experiences for guests and
families, as well as enriching the lives of our friends and
neighbors."
"As we met with the Larry H. Miller Company, it became clear
that the new Salt Lake Bees ballpark would be more than just a
sports venue and entertainment plaza. Instead, it's a one-of-a-kind
gathering place for friends, family and the community," said
Thayne Shaffer, America First Credit Union president and CEO.
"Giving back and strengthening others is a core part of who we are
at America First, and it's a commitment we have shared together
with the Larry H. Miller Company for decades. We are grateful to
continue this truly remarkable partnership and honored to be part
of the Bees' incredible new home."
As part of its commitment to its 1.3 million members and the
communities it serves, AFCU partners with numerous non-profit
organizations and charitable foundations throughout Utah, Nevada,
Arizona, Idaho and New
Mexico.
"The Salt Lake Bees and the Larry H. Miller Company are
dedicated to delivering best-in-class experiences and memories for
our fans and guests. America First Credit
Union shares that commitment and goal," said Ty Wardle, chief revenue officer for LHM Sports
+ Entertainment. "From the moment we began discussions, their
vision was to bring something never before experienced to Bees fans
and the southwest quadrant. The concept of AMERICA FIRST SQUARE is
unique, as it will be one of the most visited sports and
entertainment venues in the state, where we anticipate more than
one million visitors annually. We also look forward to the
community impact that develops through the charitable giving aspect
of this partnership."
The ballpark, along with the newly announced Larry H. Miller
Megaplex Entertainment – a cinema-entertainment center (CEC), will
serve as the first anchors to the nearly 200-acre transformative,
regional urban center. The CEC will feature premium large-format
movie screens with 100-percent luxury seating, luxury bowling lanes
with laneside dining, unique food and beverage offerings, a private
chef and scratch kitchen, state-of-the-art arcade games, private
event space, and more.
"We are proud to leverage partnerships across our organization,
with the Salt Lake Bees, Larry H. Miller Megaplex and Larry H.
Miller Real Estate, to deliver a sports and entertainment-anchored,
master-planned development in the heart of South Jordan," said Smith. "We have studied
the benefits of similar types of developments across the country
and know this proven model will enrich the lives of residents,
players, fans and guests."
Partners on the construction project include Larry H. Miller
Real Estate, Okland Construction, TallyCM, HOK, Urban Design
Associates, MVE Architects, Atlas Architects, and Loci Landscape
Architecture. The Bees will continue to play at Smith's Ballpark in
Salt Lake City through the 2024
season.
Media Assets: https://lhm.canto.com/b/TE73O
About the Salt Lake Bees
The Salt Lake Bees just
finished their 22nd season as the Triple-A affiliate of the Los
Angeles Angels and will continue to be the top affiliate of the
Angels through the 2030 season. While with Los Angeles, Salt Lake owns five division
championships and two trips to the Pacific Coast League Finals.
More than 440,000 fans attended a Bees game in 2023, placing the
Bees in the Top 15 for Minor League Baseball attendance and making
the team the second-highest attended sporting event in Utah. For more information
visit slbees.com.
About Downtown Daybreak
Downtown Daybreak is a
transformative new destination for the Salt Lake Valley, creating a
new model of healthy, connected and inclusive growth. Located in
South Jordan, Utah—Downtown
Daybreak will be a walkable, bikeable and transit-connected
regional hub—bringing jobs, housing, dining and entertainment
options closer to where most of the growth is occurring in the
southwest quadrant of Salt Lake
County. Learn more at downtowndaybreak.com.
About America First Credit
Union
Proudly celebrating 84 years of servicing
members and a long-standing history, America First Credit Union has become one of the
largest, most stable, and most progressive credit unions in the
country. As Utah's largest credit
union, it has remained a member-owned, not-for-profit cooperative
financial institution. Today, America First has 118 locations, and
is the eighth largest credit union in assets in the United States with over $19 billion, and the fifth largest credit union
in membership in America with more than 1.3 million members.
About Larry H. Miller Megaplex
Larry H. Miller
Megaplex offers both Larry H. Miller Megaplex Theatres and now,
Larry H. Miller Entertainment. LHM Entertainment expands the
organization's legacy theatres concept to include state-of-the-art
cinema-entertainment centers (CECs) featuring cinema, luxury
bowling, arcade, enhanced food and beverage options, Swig soft
drinks and snacks, event space, and more. The first CECs are coming
to Downtown Daybreak in South
Jordan. Larry H. Miller Megaplex Theatres operates 15
locations throughout Utah and
Southern Nevada with a total of
173 screens, including 5 IMAX screens and 7 PlatinumX premium large
format (PLF) auditoriums.
About the Larry H. Miller Company
The Larry H. Miller
Company (LHMCO) oversees the Miller family's business platforms,
including real estate, senior health, sports and entertainment, and
investments. For more information, visit lhm.com.
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