PORTLAND, Ore., Nov. 15,
2023 /PRNewswire/ -- The Portland Timbers today
announced a new multi-year jersey rights partnership with DaBella,
a Portland, Oregon-based leader in
home improvement services. DaBella will be featured prominently on
the Timbers' home, away and specialty game kits and club apparel as
the "Official Home Improvement Partner of the Portland Timbers."
The jersey partnership marks the Timbers' first new kit sponsor
since joining MLS in 2011.
"We are thrilled to partner with one of the fastest growing home
improvement companies in the nation and look forward to
seeing DaBella on our kits beginning in 2024," said Portland
Timbers CEO Heather Davis. "A
company with roots in my hometown of Hillsboro, DaBella is uniquely positioned to
use their resources to partner with us to make a positive impact in
our community."
DaBella was founded in Portland
in 2011 and has since grown to 46 locations in 17 states providing
roofing, window, siding, and bath replacement services. As part of
this partnership. DaBella will provide home improvement
services to the community, including a program where DaBella will
build new roofs for fan-nominated families in need. DaBella and the
Timbers will also work together on various other community
initiatives through Stand Together Week and the Portland Timbers
Community Fund. In addition, DaBella will serve as a co-presenting
sponsor for all Timbers Youth Camps.
"It is a dream come true to partner with the Portland Timbers
and give back to the community that helped us start this journey,"
said DaBella CEO, Donnie McMillan,
Jr. "Portland is our home.
Our alignment with the Timbers, an organization that shares our
core values, will allow us to cultivate a positive impact to the
local communities in which we serve."
Additionally, DaBella and the Timbers will introduce the
"DaBella House," a semi-permanent in-stadium structure, adding to
the fan experience at Providence Park. Up to four fans at every
home match will receive complimentary seat upgrades to the DaBella
"Best Seat in the House" section. Added value opportunities for
Providence Park attendees and Timbers fans throughout the country
will be announced in the future including promotions, giveaways,
and more.
"In addition to reaching the Portland community and Timbers fans, this is a
tremendous platform to grow our national footprint through the
power of the MLS, its media partnership with Apple TV and the
upcoming 2026 World Cup," said Bastian
Cowsert, Chief Marketing Officer. "Sports brings people
together. Whether you're playing or watching, athletics creates
community. Connecting with an organization that focuses so much on
community was a key factor in embarking on this partnership."
The Timbers partnered with Innovative Partnerships Group in its
efforts to identify and secure its jersey partnership with DaBella.
"We noticed DaBella began in Oregon and was expanding nationally very
quickly," said Daniel Cassidy, VP of
Partnerships for Innovative Partnerships Group. "We knew they could
benefit locally given the Timbers' strong fan base, while also
taking advantage of the national platform and brand equity lift
that a jersey partnership in the MLS can provide."
About DaBella
DaBella is a values-focused home
improvement company, founded in Portland,
Oregon. A leader in the roofing, siding, window, and bath
renovation space, DaBella helps families improve their homes and
build value in their property. DaBella utilizes quality-made
products from American-based companies and treats every customer
like family. This commitment to award-winning customer service is
one of the reasons this family-owned company employs hundreds of
Oregonians and has grown to 46 branches nationwide. With DaBella,
quality begins at home.
Contact: press@dabella.us
About Portland Timbers
On March
20, 2009, Major League Soccer (MLS) awarded Portland the league's 18th franchise to begin
play in the top-flight professional soccer league starting in 2011.
The Portland Timbers have marked their debut MLS season in 2011 in
a significantly renovated JELD-WEN Field, which has emerged as one
of the most exciting and authentic soccer environments in the
country. The Timbers have been a beloved part of the Portland sports landscape since their early
beginnings in the North American Soccer League in 1975, launching
the era of "Soccer City USA" in
the Rose City.
About Innovative Partnerships Group
Innovative Partnerships Group is a global leader in developing
naming rights and long-term sponsorships among the most prestigious
professional sports team, entertainment rightsholders and prestige
brands. Innovative Partnerships Group has its breakthrough
Partnership Intelligence™ valuation system that allows both
properties and brands to maximize their return on sponsorship and
naming rights partnerships. Innovative Partnerships Groups is
headquartered in Los Angeles and
has offices in New York,
Dallas, and Barcelona.
-- visit www.timbers.com --
Media Contact:
John McIsaac for DaBella
503-481-9621 (West Coast)
john@mcisaacpr.com
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SOURCE DaBella