Debuting with a fruit punch recipe and crafted
in partnership with Two Roads Brewing Co., the canned adult
beverages are borne of real fruit, bold flavors and better
ingredients; now available for purchase
STRATFORD, Conn., Nov. 29,
2023 /PRNewswire/ -- Guy
Fieri is bringing his fervor for flavor and signature spikey
hair to the adult beverage game with the launch of Flavortown
Spiked, a new line of premium, flavored malt beverages.
The line's debut recipe, Flavortown Spiked Fruit Punch,
is a next-level boozy refresher that delivers a liquid symphony of
fruit sensations and bold, out-of-this-world taste. Inspired by
classic fruit punch and made with real cranberry and orange juices,
its bright notes of fresh berries and fruit infuse every sip at 6%
ABV.
Flavortown Spiked Fruit Punch is just the start, as the line
will expand to include a variety pack of additional spiked punch
and hard tea recipes in early 2024, all inspired by Fieri's
favorite drinks.
When Fieri is in the kitchen, real ingredients with bold, fresh
flavors aren't limited to what's on a plate. They are the
foundation for every recipe he makes and served as his inspiration
for Flavortown Spiked. Fieri long wanted to create shareable
versions of his favorite drink recipes that tasted like they came
from his own kitchen. With a relentless focus on real fruit, better
ingredients, and bolder flavors, Guy teamed up with a brewery that
shares his unwavering commitment to quality and big flavor to bring
his vision to life—award-winning Two Roads Brewing Co. The
partnership was facilitated by Flavortown's licensing
representative IMG.
"It's happy hour in Flavortown and we've got real-deal fresh
flavors that pack a punch," said Fieri. "Just like I'd make in my
own kitchen, we use real fruit juices and high quality ingredients
to deliver fast fresh flavor every time. So, grab a Flavortown
Spiked and get the party started!"
"No one knows flavor like Guy
Fieri. When our team first started working with him on
recipe ideas, it was a no-brainer for both of us to insist on using
real and high-quality ingredients. Fans will instantly
taste his influence in every Flavortown Spiked recipe – and we
couldn't be more honored to help him deliver that and more," said
Brad Hittle, Two Roads' CEO and
co-founder.
For fans looking to pair their Flavortown Spiked Fruit Punch
with something chef-approved, Fieri suggests spicy dishes, like
jalapeño pig poppers or cheese and andouille stuffed jalapeños
wrapped in bacon and glazed with barbecue sauce.
Flavortown Spiked Fruit Punch is now available to enjoy
responsibly this fall everywhere Two Roads is sold. Available to
start in 6-packs of 12 oz. cans for $11.99 with large-format 19.2 oz. cans rolling
out in early 2024.
To learn more about Flavortown Spiked and find it near
you, visit www.flavortownspiked.com.
Guy Fieri is represented by WME,
part of the Endeavor network alongside IMG.
About Guy Fieri
Chef, restaurateur and Emmy Award-winning television host
Guy Fieri, a native of Columbus,
Ohio, is one of the world's most recognizable and
influential culinary stars. With a star on the Hollywood Walk of
Fame, he is best known as the Mayor of Flavortown and the face of
Food Network favorites Diners, Drive-Ins &
Dives, Guy's Grocery Games, and the
iconic culinary competition Tournament of
Champions. His thriving business empire has grown to
include over 80 restaurants worldwide, Flavortown Kitchen, Hunt
& Ryde Vineyard, Santo Tequila,
and Knuckle Sandwich Cigars.
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SOURCE Two Roads Brewing Co.
