McDonald's gives fans around the world a fresh
take on a classic unboxing experience with new collab and
reimagined McNugget Buddies, starting Dec.
11
CHICAGO, Nov. 29,
2023 /PRNewswire/ -- No matter how long it's been,
McDonald's fans never forget the feeling of opening a Happy
Meal® box to see the surprises inside. Last year, we
gave them the chance to relive that excitement as adults with the
Cactus Plant Flea Market Box. Now, we're once again sparking
nostalgic joy with the help of a visionary artist and some very
special Buddies.
Introducing: the Kerwin Frost Box – a one-of-a-kind global
collaboration with artist and lifelong McDonald's fan,
Kerwin Frost – launching in the U.S.
and other select markets around the world starting Dec. 11.
The Kerwin Frost Box & McNugget Buddy
Collectibles
The Kerwin Frost Box includes the choice of 10-piece Chicken
McNuggets® or a Big Mac®, World Famous
Fries®, a soft drink and a special McNugget Buddy
collectible – coming back IRL for the first time in over 25 years.
But this time, designed in partnership with Kerwin Frost.
Growing up in Harlem, New York,
Kerwin found his McNugget Buddy collection to be a source of
creative inspiration. So, it was only right for McDonald's to bring
back the Buddies, and through them, introduce fans to "Frost Way" –
where everyone is welcome to be exactly who they are. Complete with
mix-and-match outfits, the Buddies' designs are inspired by
Kerwin's childhood experiences and belief that everyone should feel
free to express themselves. Meet the Buddies!
- Kerwin Frost – The Mayor
of Frost Way is a true champion of the Buddies and encourages them
to be themselves. In his free time, catch him adding art to his
collection or fixing things around the neighborhood.
- Don Bernice – The Wise Stylist, an experienced fashion
designer who creates all the outfits for the Buddies in Frost Way,
while also offering stern advice (that's always nice!). After all,
she is "don" – the very best!
- Uptown Moe – The Neighborhood Hero, the no-nonsense,
street-smart, supportive guy from around the block in Frost Way
everyone knows and loves. He also gives the best motivational
speeches on a whim.
- Waffutu – The Curious Optimist, who grew up in Frost Way
and was raised by the whole neighborhood. She spreads positivity
wherever she goes and can turn any frown upside down with the wave
of a wand and tilt of a crown.
- BRRRICK – The Cool Guy, the most adventurous Buddy in
Frost Way who speaks in puns, loves trying new things and techno
music. He's lowkey nervous, but always cool under pressure.
- Darla – The Dreamer, a soft-spoken yet peacefully
confident singer who moved to Frost Way to pursue her dream of
becoming a superstar as the lead singer of "The Frostettos." When
she's not on stage, she's running the local McDonald's in Frost Way
– where she's employee of the month every month!
"With last year's Cactus Plant Flea Market Box, we unlocked the
childlike joy of opening a Happy Meal box for fans of all ages,"
said Tariq Hassan, McDonald's
USA Chief Marketing and Customer
Experience Officer. "Fans told us they wanted to celebrate that
quintessential childhood experience again. So, we're excited to
team up with Kerwin on this next take, as he brings his own
childhood McDonald's memories to life through reimagined McDonald's
characters, immersing our fans in the world of Frost Way."
The McNugget Buddies were first introduced in 1988 as part of a
limited time Happy Meal featuring ten different McNugget Buddy
collectibles. They're best known for their wacky adventures and
personalities, wild imaginations and interchangeable outfits.
"I've loved McDonald's since I was a kid. I even had my own
Ronald McDonald doll that I brought
to picture day at school, and it was my dream to collect all
the McNugget Buddies," said Kerwin
Frost. "Now, coming up with my own special set of Buddies –
each one representing different aspects of self-expression – it's
unreal, a dream come true. McDonald's has been a great partner from
day one, and they've truly allowed me to create without limits. I
hope the Kerwin Frost Box will serve as a reminder for people to
hone their creativity and not be afraid to show the world who they
really are."
McNugget Merch to Match
Fans will also be able
to express their style with custom McDonald's x Kerwin Frost merchandise including a variety of
items featuring the McNugget Buddy collection, as well as iconic
vintage pieces from Kerwin's own archive. In addition, McDonald's x
Kerwin Frost are releasing a
first-of-its-kind new footwear silhouette with the Fry Guy shoes
(as seen on the Kerwin Frost McNugget Buddy). Explore the
limited-edition collection on kerwinfrost.com – available
beginning Dec. 11, while supplies
last.
For a Creative Cause
The Kerwin Frost Box is also
elevating and amplifying artists and their work in local
communities by partnering with the Harlem Arts Alliance (HAA), a
New York-based nonprofit
organization that plays an essential role in the lives of emerging
and established artists. A portion of proceeds from Frost's
exclusive program merchandise line will support HAA, helping spark
creativity and inspire self-expression in young adults growing up
in Harlem, where Kerwin's creative journey first began.
Pick up the Kerwin Frost Box at participating McDonald's
restaurants starting Dec. 11 while
supplies last and find out which McNugget Buddy you resonate with
most. After all, there's a little McNugget Buddy in everyone.
About McDonald's
McDonald's is the world's leading global foodservice retailer with
over 40,000 locations in over 100 countries. Approximately 95% of
McDonald's restaurants worldwide are owned and operated by
independent local business owners. All marks and trademarks are the
property of their respective owners. All rights reserved.
About Kerwin Frost
Kerwin Frost is an artist from
Harlem, most well-known for his work within fashion and music. He
is a creative director, a DJ, street style icon, and host of his
own interview series. He is also a lifelong fan of McDonald's and
has teamed up with the brand to bring the Kerwin Frost Box to
life.
Contact:
McDonald's USA
press@us.mcd.com
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SOURCE McDonald's USA, LLC
