New appointment strengthens the agency's
Executive Leadership Team
NEW
YORK, Nov. 30, 2023 /PRNewswire/ --
Today imre announces the appointment of Scott Tucker as its first Chief Client Officer
underscoring its commitment to growth through excellence in
delivering the best experience and creative product for its
clients. Scott's appointment strengthens the agency's Executive
Leadership Team.
Scott brings 30 years of agency experience to imre, beginning at
what became known as Grey Healthcare Group in their Traffic
department followed before entering Account Services. Since that
time, Scott has grown his career in Account Management and Client
Services through increasing leadership roles at agency networks
including IPG, Omnicom, Publicis and Havas Health. Scott has led
teams across a variety of therapeutic areas, including HIV/AIDS,
where he created and led execution of a first-of-its-kind, highly
successful HCP/Patient/Caregiver multi-marketing campaign
leveraging target audience content to help the brand connect with
its customers in a unique and compelling way. He's proud to say
that campaign set the precedent for similar pharma organization
brand marketing programs.
In addition to his work in the HIV/AIDS space, Scott brings
extensive expertise in respiratory disease, rare disease, CNS and
depression, cardiovascular disease, and women and men's health. He
takes pride in having multiple long-term client relationships, some
lasting for more than 10 years.
In addition to his Client Services leadership role, Scott is
passionate about diversity, equity, and inclusion in the agency
industry, most recently serving as a charter member of the
Diversity, Equity, and Inclusion Council during his tenure at
Havas.
"I was most excited about the opportunity with imre, because it
allows me to lend my leadership experience to a growing, reputable
independent agency with an already great 30-year digital and
omnichannel foundation. This provides me the opportunity to be a
key part of building an organization to its next level of success,
where my entrepreneurial spirit is warmly welcome," said
Scott Tucker. "I'm proud of my
professional experience and how it has steered me to this point
leading and mentoring an unparalleled client experience team as
well as partnering with an amazing group of senior leaders."
"I have had the privilege of working with Scott, and have seen,
firsthand, the impact his leadership brings to the business,
culture and talent at an organization. Scott is always pushing his
teams and clients towards excellence, and inspiring the courage to
take on impactful and disruptive work that leads to real results,"
said Anna Kotis, imre President.
"The addition of Scott Tucker
reinforces the incredible client experience leadership team already
in place, and adds a new layer of experience and focus, and we
couldn't be more excited for him to join us as we continue to grow
into the future."
Scott joins imre's Executive Leadership Team, reporting to
Anna Kotis. At imre, Scott will work
closely with all levels of the agency's client experience team and
will be an active participant in account planning. Scott will be a
collaborative cross-functional partner across the agency's senior
leadership team, as well as a trusted partner and confidante to key
senior client leads. Additionally, Scott will serve as an executive
sponsor for imre's Employee Resource Groups (ERGs) as the agency
continues building on its DE&I commitments.
About imre:
Imre works with many of the world's
leading and high growth brands. Driven by innovation, the agency's
integrated suite of marketing communications services include brand
strategy, creative, omnichannel marketing, modern earned and media,
data & analytics. Imre partners with a diversified and growing
portfolio of brands including Amgen, AstraZeneca, Bausch &
Lomb, GSK, INFINITI, John Deere and Travelers, among others. The
agency maintains offices in New
York, Baltimore and
Philadelphia in addition to a
growing group of employees who work from anywhere. Imre is an
LGBTQ-founded company.
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SOURCE imre