Third generation continues to lead the family-owned company that
proudly manufactures products made in USA
RANDOLPH, N.J., Dec. 12,
2023 /PRNewswire/ - Cra-Z-Art, a prime manufacturer
in the U.S.A and leader in trendy
toy, activity, art and school supply products, is proud to
celebrate the 100th year of its RoseArt brand. RoseArt
was founded in 1923 by Isador Rosen
and eventually led by Lawrence and Jeffrey
Rosen, the third generation of the family.
The company developed from a small supplier of toys and puzzles
to one of America's largest toy manufacturers. One of the company's
earliest successful products was the "Big Apple" game developed in
1925, propelling the company to new heights. "Popeye Pipe Toss"
soon followed, developed in 1931, and became one of the company's
most famous products during this era, selling over one million
units. After a near disastrous fire in 1985 that almost destroyed
the company, the Rosens rebuilt the company, like a phoenix
rising from the ashes, into an empire. An important and celebratory
milestone occurred in 2021 when Cra-Z-Art and Chairman Lawrence Rosen purchased RoseArt back from
Mattel, reuniting the classic brand with the Rosen family who
originally founded the company.
The key reason for the company's longevity is being on the pulse
of what kids crave. RoseArt is known for discovering hot trends and
quickly bringing quality products to market for children and adults
to enjoy. RoseArt was the first company to introduce art activity
kits in the mid-twentieth century, which then became a staple
item.
Capitalizing on trends has also continued with Cra-Z-Art. The
company started the slime trend back in 2017 and its Cra-Z
Slimy product remains hot today. "We have continually had success
with being able to predict, based on monitoring consumer behavioral
patterns, what toys will perform in the marketplace. We use our
boundless creativity and innovation to bring these trends to life
and inspire kids", says Lawrence
Rosen, Cra-Z-Art Chairman.
RoseArt now produces and globally markets such popular products
as Kodak jigsaw puzzles, USA Gold
writing instruments, Scribble Stuff Pens, Fuzzy Posters,
etc. Cra-Z-Art continues to produce such iconic items as
Snoopy Sno Cone and Magna Doodle as well as best-selling Shimmer 'N
Sparkle craft and activity kits. They also own the Rose Moon
factory in Lewisburg, Tennessee,
America's largest pencil factory, as well as manufacturing and
distribution facilities in Jacksonville, Florida. The production
facilities contribute to Cra-Z-Art's goal of significantly
increasing production of goods made in the U.S.A. The company has over 1 million square
feet of manufacturing space domestically, the largest U.S.
footprint in the industry.
"We are absolutely delighted to be celebrating the
100th anniversary of our RoseArt brand," said Rosen.
"The company was started by my grandfather, then run by my father,
Syd, my brother, Jeffrey, and myself. We have created tens of
thousands of nostalgic toys, games, and crafts throughout the
world. The success and longevity of the brand is a testament to the
continued hard work, business savvy and creativity of our entire
team. We continue to produce quality products, including toys, arts
and crafts kits, puzzles, premium writing instruments and paints
that remain very popular and resonate with the child as well as the
mature adult consumer. We see tremendous growth that will keep us a
key player in the industry for years to come as we extend product
lines and explore new channels for distribution".
RoseArt and Cra-Z-Art products are sold at major retailers
including Walmart, Target and Amazon as well as the company's own
website (www.cra-z-art.com).
About CRA-Z-ART
CRA-Z-ART, based in Randolph, NJ, offers original, creative,
exciting and trendy activity, toy, art and school supply products.
The CRA-Z-ART management team has over 120 years of experience in
creating, manufacturing and marketing stationery and activities
products. At CRA-Z-ART we clearly, understand the needs of the
retailer and the desires of our consumers. We make it a point daily
to be...Always creative! To learn more, please visit
www.cra-z-art.com.
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SOURCE Cra-Z-Art