Spot him on his nationwide spree and get
rewarded, including the chance to win free burgers for a
year
CHICAGO, Jan. 29,
2024 /PRNewswire/ -- Hold on to your hamburgers,
because everyone's favorite bandit is back at it – this time, in
pursuit of our most craveable burgers yet.
Last year, we began rolling out our hottest, juiciest and
tastiest classic burgers ever – with perfectly melted cheese, new
soft, pillowy buns and a juicier flavor from adding white onions to
the patties while they're still on the grill. Fans can't get
enough, and now that they're finally available in all restaurants
across the country, everyone can get a taste.
The burgers are so good, Hamburglar is stepping up his
burger-stealing game – this time, with a new trick up his
black-and-white striped sleeve. Introducing the Burgercuda,
Hamburglar's never-before-seen getaway car. With the help of the
custom 1970 Plymouth Barracuda, he's making his way coast-to-coast
in an attempt at the ultimate burger-stealing
heist.
That's where our fans come in: spot the car and scan the
vehicle's code to get rewarded with an Arch Card – plus
Hamburglar-inspired swag* – so you can try the delicious new
burgers at your local McDonald's (before the Hamburglar does). And
whether you spy our mischievous friend or not, fans everywhere can
enter to win FREE McDonald's burgers for a year by visiting
SpotHamburglar.com**.
"McDonald's built a legacy on serving delicious burgers, but
anytime we have an opportunity to make the best even better, we
take it," said Tariq Hassan, Chief
Marketing and Customer Experience Officer at McDonald's. "It's no
surprise these changes caught the attention of our biggest burger
fan – the Hamburglar. We're excited for fans to join in on the fun
as they look for him on his burger-stealing spree. You never know
where he'll pop up next."
How to Spot the Burgercuda
The Burgercuda may help Hamburglar evade capture at the
scene of his burger heists, but it also makes it easier than ever
for fans to spot him. The custom car features:
- Hamburglar's iconic look: His signature
black-and-white stripes are portrayed across the car's interior and
exterior, along with his logo on the headrests and red detailing
throughout.
- Burger-loving details: The getaway car features
bun-like hubcaps, a spare tire disguised as a giant cheeseburger,
and a hidden burger warmer in the center console to ensure his
stash stays perfectly hot, juicy and tasty.
- RBL RBL: Hamburglar's signature catchphrase makes an
appearance on the hood scoop and license plate.
So, keep your eyes peeled for the Burgercuda and head to
your nearest McDonald's to try America's most wanted burger for
yourself...before a certain someone beats you to it. Robble,
robble.
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*Available for a
limited time, while supplies last.
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** Hamburglar Watch
Sweepstakes at McDonald's ("Sweepstakes"): NO PURCHASE NECESSARY TO
ENTER/WIN A PRIZE. A PURCHASE WILL NOT IMPROVE CHANCES OF WINNING.
Entry Period begins on 1/29/24, at 12:00:00 a.m. Eastern Time
("ET") and ends at 11:59:59 p.m. ET on 2/25/24. Open to individuals
who reside in any of the 50 U.S./DC and are 16+. Void where
prohibited. Limit one entry and one prize per person. To
participate, enter at SpotHamburglar.com. See Official Rules for
complete eligibility/prizes/ARVs/prize claim and other details. 4
Prizes avail.; ARV: $1,188.57 ea. The odds of winning a prize
depend on the number of eligible entries received. Sponsor:
McDonald's USA, LLC, 110 N. Carpenter St., Chicago, IL
60607-2101.
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About McDonald's
McDonald's is the world's leading global foodservice retailer with
over 40,000 locations in over 100 countries. Approximately 95% of
McDonald's restaurants worldwide are owned and operated by
independent local business owners. All marks and
trademarks are the property of their respective owners. All rights
reserved.
About our Menu Innovations
McDonald's USA, LLC is committed to listening to our
fans, and serving the very best of what they are looking for. That
is why we're continuously innovating our menu and elevating what we
do best to make our burgers, chicken and fries more delicious than
ever. In 2018, we gave the Quarter Pounder with Cheese sandwich an
upgrade by transitioning to fresh beef that's cooked to order.
Then, we perfected the chicken sandwich with the launch of our
Crispy Chicken Sandwich in 2021 - now fondly known as the McCrispy.
This year, we're bringing hotter, juicier and more delicious
classic burgers to our fans with small changes that add up to a big
difference.
Media Contact:
McDonald's USA
press@us.mcd.com
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SOURCE McDonald's
