Fans can get the digital movie with select
restaurant and retail purchases
as well as collectible cups in restaurants and personalized
t-shirts online
COLUMBUS, Ohio, April 19,
2024 /PRNewswire/ -- "Harold & Kumar Go to White
Castle" could be described simply as a movie. But for many people,
the story about two average guys on an odyssey to follow their
Crave can be classified as a magnum opus. Beginning April 20, White Castle, the iconic American
fast-food restaurant, will celebrate the 20th
anniversary of the theatrical release by New Line Cinema of "Harold
& Kumar Go to White Castle" with treats for fans visiting their
neighborhood Castle or their favorite local grocer's freezer
aisle.
White Castle celebrates 20th anniversary of
"Harold & Kumar Go to White Castle" with treats in Castles
& freezer aisles.
Harold and Kumar embraced the spirit of Night Castle. As the
first fast-food hamburger chain to be open 24/7, White Castle has
long been known as a late-night oasis where people can satisfy
their cravings at all hours from the restaurant's full menu. For
Harold and Kumar, nothing, including bullies, a trip to jail, or
even a beloved actor determined to derail their quest, could stop
the pair from fulfilling their destiny to savor a night at White
Castle.
"Harold & Kumar Go to White Castle" is a classic film that
fans can enjoy anytime from Warner Bros. Home Entertainment. The
delicious comedy continues to capture new audiences while holding a
special place in the hearts of those who saw it on opening night.
Screenwriters John Hurwitz and
Hayden Schlossberg, actors
John Cho (Harold) and Kal Penn (Kumar), and the late director
Danny Leiner are all 2004
inductees in the White Castle Cravers Hall of Fame, the
exclusive domain dedicated to champions of the Crave.
"Harold and Kumar's hijinks leading to their epic journey
represents the heroes' quest, and their passion and
dedication to the Crave represents the same love that
generations of White Castle fans have shown," said Jamie Richardson, vice president at White
Castle. "No matter what calls you to savor the flavor of your
favorite Slider, whether at a Castle or in your kitchen, that bite
into a 100% beef patty steam-grilled on a bed of onions nestled
between two perfectly baked buns is the crave satisfaction you
deserve."
In-Castle Cravings and Collectibles
Night Castle is the host where Cravers and movie buffs can come
together to celebrate the 20th anniversary of "Harold
& Kumar Go to White Castle." Anyone who purchases a Crave
Clutch (any 20 Sliders) in Castles, through the app or by delivery
between 7 p.m. and 3 a.m., will
receive a promotional code to score a "Harold & Kumar Go to
White Castle" digital movie for movie night.* Restaurants will
offer three different Harold and Kumar-themed collectible cups as
well, while supplies last.
More than two-thirds of White Castles are open 24/7 to satisfy
customers' cravings at any hour. When hunger strikes late at night,
and the urge to stay in is overwhelming, the in-app delivery
provides the best value on White Castle delivery.
Dinner and a Movie at Home
The "Harold & Kumar Go to White Castle" celebration is also
extending into kitchens, dining rooms, dorm rooms, family rooms,
basements, "mancaves" and "she-sheds" across America. Retail
shoppers who buy two of any size packages of White Castle Sliders
on one register receipt and upload the receipt will receive a
"Harold & Kumar Go to White Castle" digital movie.*
Personalized Merch
Fans also have an opportunity to show off their passion for the
movie with a special shirt. Fans can purchase a personalized Harold
and Kumar t-shirt on whitecastle.nadelstore.com. These shirts will
give a chance for fans and their spouse, partner, roommate or best
friend to proclaim their love of White Castle, just like Harold and
Kumar.
"We have always embraced being the place to gather after a fun
night on the town or enjoying a sleeve or two of Sliders from the
freezer after getting home from work," said Richardson. "We were
the original late-night hot spot, and with our variety of
affordable restaurant and grocery offerings, we welcome customers
to follow their Crave whenever it calls."
*Terms and Conditions apply; please see in-store materials and
packaging. The restaurant digital movie offer expires Aug. 31, 2024. Customers must have or register
for an account with Movies Anywhere™ to redeem the digital movie.
The retail digital movie offer must be redeemed by Dec. 31, 2024. Customers must have or sign up for
an account with Fandango at Home to redeem the digital movie.
About White Castle®
White Castle, America's first fast-food hamburger chain, has
been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns
and operates about 340 restaurants as well as a retail division
providing its famous fare in freezer aisles of retail stores
nationwide. As part of its commitment to offering the highest
quality products, White Castle owns and operates its own Slider
Provider meat plants, bakeries and frozen-Slider retail plants.
White Castle has earned numerous accolades over the years including
Time magazine's "Most Influential Burger of All Time"
(2014, The Original Slider®) and
Thrillist's "Best Plant-Based Fast-Food Burger" (2019,
Impossible™ Slider). In 2021, Fast
Company named the fast-food pioneer one of the "10 Most
Innovative Dining Companies." White Castle received the Great Place
to Work® Certification™ in 2021, 2022 and 2023 — the
only fast-food restaurant to earn this distinction three years in a
row — and is known for the legendary engagement of its team
members, more than 1 in 4 of whom have worked for the business for
at least 10 years. White Castle is beloved by its passionate fans
("Cravers"), many of whom compete each year for entry into the
Cravers Hall of Fame. The official White Castle app makes it easy
for Cravers to sign up for the Craver
Nation® loyalty program, access sweet deals and
place pickup orders at any time. They can also have their
orders delivered using one of White Castle's delivery partners. For
more information on White Castle,
visit whitecastle.com.
HAROLD & KUMAR GO TO WHITE CASTLE and all related characters
and elements © & ™ NEW LINE PRODUCTIONS, INC.
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SOURCE White Castle