Popular Sanrio Character Kuromi Signed as 30th
Anniversary BABY-G Ambassador
TOKYO, April 23, 2024 /PRNewswire/ -- Casio Computer
Co., Ltd. announced today the release of new additions to its
family of BABY-G shock-resistant watches. The new BGD-10K,
available in four models, can be used as a wristwatch or a unique
time-telling charm.
This latest release, the BGD-10K, is a shock-resistant watch in
a colorful pop design. It comes paired with a special holder with
strap. The set works two different ways, either worn as a
wristwatch or hung from the strap as a charm.
To turn the watch into a charm that hangs from a bag or belt,
just detach the bezel and band and place the center case into the
special holder.[*1] This silicone holder can be
decorated with stickers and other items for a truly personalized
charm.
The watch and special holder set come in pop color variations
inspired by the trendy colors of Y2K
fashion around the year 2000. Press the light button when the watch
is in Timekeeping Mode and a series of pixel-art animations appear
randomly on the LCD display for an extra playful touch.
*1 Due to the glossy
finish, wrinkle-like patterns may occur on the surface.
|
The new BGD-10K is the first in the BABY-G+PLUS line, a series
of BABY-G watches that Casio will offer with items that can be
personalized to suit the user's own sense of style.
Casio is also pleased to announce that the popular Sanrio
character Kuromi will serve as BABY-G ambassador to commemorate the
brand's 30th anniversary. The BABY-G promotional tagline, "Be you.
Be me," means living life your own way, and Kuromi is promoting the
#KUROMIFYTHEWORLD project, a campaign to fill the world with
KUROMIES who mirror her independent
approach to life. BABY-G and Kuromi are both popular with
teenage girls, making the two natural partners.
© 2024 SANRIO CO., LTD. APPROVAL NO. L647957
Product website:
https://www.casio.com/intl/watches/babyg/products/digital/bgd-10k/
Photo
- https://mma.prnewswire.com/media/2385224/2024_04_casioibuki_square_fix.jpg
Photo - https://mma.prnewswire.com/media/2385225/KUROMI.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/casio-to-release-two-way-baby-g-that-doubles-as-a-wristwatch-and-charm-302116417.html