- Haaland becomes Barbarian King character in one of the world's
most-downloaded mobile games
- Norwegian forward to be immortalised in Clash of Clans after
revealing he's a long-time fan of the game
- To experience the Haaland-themed event in Clash of Clans and to
learn more, visit the App Store here
HELSINKI, April 30,
2024 /PRNewswire/ -- Football superstar Erling Haaland is set to become a video game
character as part of a new partnership with mobile game* Clash of
Clans.
The partnership will see the Norwegian forward become the famous
'Barbarian King' character as part of an epic, football-themed
seasonal game event. It's the first time a character based on a
real person has been added to the popular game, which has been
downloaded over two billion times.
Fans will be able to play as Haaland in Clash of Clans from
Wednesday May 1st and enjoy a host of
football-themed features appearing in the game throughout the
month, including special troop characters and medal events. As an
additional fun challenge, fans will also have the chance to defeat
Haaland's in-game village.
Haaland is known around the world for his football skills - but
he also knows a thing or two about video games.
Haaland is a long-time fan of Clash of Clans, building an
impressive in-game village that he's defended from rival clans.
It's his love of Clash of Clans that prompted him to partner with
the game.
Clash of Clans and Haaland are launching the new partnership
with an epic movie-style trailer, complete with custom Haaland
soundtrack. The trailer sees real-life Haaland encounter characters
from the game before being transported into the animated world of
Clash of Clans (see trailer here). Visitors to the App Store will
see exclusive reveals of Haaland's role in the game and additional
details of rewards and events taking place.
Erling Haaland said: "It's been tough to keep
this one quiet, but I'm excited to finally be able to talk about
this epic partnership with Clash of Clans. I've been a huge fan of
the game for a long time and know everything about it, so to appear
as an in-game character is really cool."
Stuart McGaw, Clash of Clans
General Manager, said: "When we heard Erling Haaland was a fan of our game and that he
wanted to partner with us, it was really a dream scenario. Our team
did everything we could to bring him, one of the world's best
athletes, into the world of the game so our players could enjoy a
truly special moment."
Clash of Clans will be announcing even more exciting,
football-focused news as part of the partnership with Erling Haaland, so be sure to follow the game on
social media (YouTube / Instagram / X / TikTok) for all
updates.
For more information, please contact
supercellEMEAhub@wearetheromans.com.
About Supercell
Supercell is a game company based in
Helsinki, Finland, with offices in
San Francisco, Seoul, and Shanghai. Since its launch in 2010, the
company has brought five games to the global market: Hay Day, Clash
of Clans, Boom Beach, Clash Royale, and Brawl Stars. Supercell's
dream is to create games that as many people as possible play for
years and that are remembered forever.
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SOURCE Supercell
