With funding from The Hashgraph Association and support from
HiveTracks, the Honeytrail platform addresses issues of honey
adulteration and authentication
ZUG, Switzerland, May 23, 2024
/PRNewswire/ -- The Facing Bees Foundation, a Netherlands-based non-profit organization
focusing on the promotion of biodiversity worldwide, has launched
the 'Honeytrail' platform, a cost-effective honey traceability
platform built on Hedera DLT (Decentralized Ledger
Technology) and funded by The Hashgraph Association (THA),
the Swiss-based organization at the forefront of global digital
enablement.
Honeytrail seeks to revolutionize the beekeeping industry by
tackling the pervasive challenges of honey authentication and
adulteration - the practice of adultering pure honey with
substances such as sugar or water to increase its volume. The
Facing Bees Foundation has partnered with HiveTracks to implement
this solution leveraging DLT. High costs and barriers have often
marginalized small-scale and technologically underserved
beekeepers, especially in regions across the Global South. By
utilizing the Hedera-powered network, Honeytrail provides an
accessible and affordable solution for beekeepers to authenticate
their honey produce.
"The launch of Honeytrail marks a significant milestone in
creating a transparent and sustainable honey market," said
Milan Wiercx van Rhijn, President of the Facing Bees Foundation.
"This initiative not only aids beekeepers globally but also sets
new standards in product integrity and consumer trust with the help
of blockchain technology."
The Facing Bees Foundation envisions Honeytrail as a
foundational trust layer within the beekeeping industry, an
industry in dire need of transparency and reliability. The
decentralized application adds significant value to
beekeepers providing genuine honey, thereby supporting real
ecosystem services. This philosophy underpinned the development of
the platform in close collaboration with Mountain Dev, Honeytrail's
development partner. As Honeytrail evolves, it aims to become a
crucial component of an emerging online global honey
marketplace.
Max Rünzel, CEO & co-founder of HiveTracks, stated,
"HiveTracks is Honeytrail's inaugural implementation partner.
With this partnership, users can now activate Honeytrail within
their HiveTracks Pro account, providing an immutable trail of
beekeeping data points such as honey harvests, hive inspections,
and records. HiveTracks is excited and proud to be part of this
mission to bring web3-enabled transparency and reliability to the
beekeeping sector in an easy-to-use way through our
applications."
With HiveTracks, beekeepers can submit records and inspections
through the application. The data entry is then validated by the
HoneyTrail API and written to the Hedera Public Network. Honeytrail
takes care of the validation and writing to a
decentralized ledger, allowing for easy integration
for stakeholders along the honey supply chain.
For additional information about Honeytrail and HiveTracks,
please visit www.honeytrail.io or www.HiveTracks.com.
About Facing Bees Foundation
The Facing Bees Foundation is a non-profit organization based in
The Netherlands. Its focus is to
promote biodiversity worldwide through increasing awareness, and
creating action-based tools to promote biodiversity-positive
livelihood generation. For inquiries related to Honeytrail please
contact info@honeytrail.io
About Mountain Dev
Mountain Dev is proud to serve as the cornerstone of
software development for Honeytrail, expertly merging HiveTracks'
user interface with Hedera's blockchain capabilities. As the
development partner for the Hedera Honeytrail blockchain
integration, we've crafted a seamless and secure platform that
enhances transparency and empowers beekeepers throughout the honey
supply chain. Located in the Appalachian Mountains of North Carolina, Mountain Dev is a full-stack
software development studio with a passion for mission-driven
startups and over 30,000 development hours dedicated to
transforming great ideas into exceptional software. Please contact
declan@mountaindev.com if you want to get in touch.
About HiveTracks
HiveTracks, Inc. is a western North
Carolina-based AgTech start-up developing technology-powered
products for beekeepers, beekeeping businesses, governments, and
NGOs. The company's mission is to create a positive impact on bee
health, beekeeper livelihoods, and biodiversity by connecting
people, nature, and data. HiveTracks' mobile app is a personal
assistant to track, plan, and guide beekeepers throughout the
season to do what's best for the health of their bees. HiveTracks'
vision is to build a global platform for crowd-sourced
environmental data collection to authenticate honey, provide and
account for pollination ecosystem services, and create economic
opportunities for smallholder producers. Please reach out to
max@hivetracks.com if you want to learn more.
About The Hashgraph Association
The Hashgraph Association is at the forefront of the digital
enablement and empowerment of organizations through the broad
adoption of Hedera-powered enterprise-grade solutions and
decentralized applications, including funding
training, innovation, and venture building programs globally. As a
non-profit organization headquartered in Switzerland, The Hashgraph Association
supports and funds innovation, research, and development that
enables economic inclusion and a digital future for all, with a
positive environmental, social, and governance (ESG) impact. For
further information about The Hashgraph Association, visit
www.hashgraph-association.com.
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SOURCE Facing Bees Foundation