Oops! I Forgot It Again stands open this
weekend in New York and
Los Angeles for parents to grab
what they forgot to pack on their way out the door
SAN FRANCISCO, May 31, 2024 /PRNewswire/ -- Babyganics
understands that there's no such thing as perfect parenting. The
process to get ready for a day outdoors usually entails temper
tantrums and numerous trips back to the house for forgotten items.
In fact, one third (32%) of parents sometimes end up borrowing
items from fellow parents after forgetting essential
items.1 This is why the brand has teamed
up with actress and mother of two, Nikki
Reed, to launch Oops! I Forgot It Again –
grab-and-go-style stands in New
York and Los Angeles
stocked with the most forgotten items needed for a summer day of
play.
The opening coincides with Babyganics' newly launched products –
Sheer Blend Mineral Sunscreen Lotion and Baby Mosquito Repellent
Lotion. The new and improved Sheer Blend Mineral Sunscreen Lotion
is designed to blend in quickly and easily to minimize streaky
white cast and icky residue.
More than half of parents (53%) in the U.S. share they're
concerned about sun protection, 51% often forget to bring
sunscreen. Whether parents are taking their kids to the park or a
beach, it's crucial to ensure the little ones are protected from
sun exposure to prevent sunburns and skin damage. Oops! I Forgot It
Again stands will feature both new Babyganics products for parents
to try while they're out with their kids.
"If there's anything that I've learned as a mother, it's that it
does take a village to raise your kids – which is why I'm excited
to launch Oops! I Forgot It Again with Babyganics. This campaign
provides parents a sense of community and support during the chaos
of summer schedules, planning and preparation," says actress
Nikki Reed.
According to a recent survey, the top five forgotten items by
parents are sunscreen (51%), bug spray (48%), a change of clothes
(43%), hand sanitizer (42%) and toys (34%). To make this summer
less stressful, the Babyganics Oops! I Forgot It Again stands are
fully stocked with these essentials to help parents and their kids
enjoy more time outdoors. The stands will be located at Bleecker
Playground and Santa Monica Pier this weekend for parents to grab
forgotten items – for free.
If parents would like to pay it forward to the next family,
they're encouraged to replace what they take with an extra item
they have on-hand. After the stands are closed, remaining unopened
items will be donated to Simply the Basics, a nonprofit
organization dedicated to making hygiene more equitable and
accessible for everyone.
Los Angeles Stand
Santa Monica Pier
Address: 200 Santa Monica Pier, Santa
Monica, CA 90401
Hours: Saturday, 6/1 - Sunday, 6/2: 11:00am
- 5:00pm
New York Stand
Bleecker Playground
Address: Bleecker St &, W 11th St, New York, NY 10014
Hours: Saturday, 6/1 - Sunday, 6/2: 11:00am
- 5:00pm
To learn more about sun protection and sunscreen application
tips, visit Babyganics.com or www.amazon.com/babyganics.
About Babyganics
Babyganics was founded in 2002 by two
dads who loved watching their little ones explore and get messy.
Born from the belief that family life is not always clean – or
perfect – the brand celebrates perfectly imperfect parenting to
empower parents and caregivers to help them realize their best is
more than enough.
Today, Babyganics provides essentials for whatever is thrown at
parents, spanning Bath & Body, Outdoors and Home Care. It
favors effective, plant-derived and organic ingredients wherever
possible and its products are not tested on animals or created
using certain ingredients – sulfates, phthalates, parabens or
synthetic fragrances to name a few.
1 This online survey of 2,000 US parents was
commissioned by Babyganics and conducted by Talker Research
(formerly OnePoll US). Data was collected between April 17 - April 22, 2024. All participants are
paid an amount depending on the length and complexity of the
survey. This survey was overseen and edited by the Talker Research
research team, who are members of the MRS and have corporate
membership to ESOMAR and AAPOR.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/babyganics-and-nikki-reed-launch-oops-i-forgot-it-again-to-help-parents-prepare-for-summer-302161034.html
SOURCE Babyganics