The Moving Out of Home Advertising Channel Provides Brands with
new Data-Driven Opportunities
NEW
YORK, June 18, 2024 /PRNewswire-PRWeb/ -- Reveal
Mobile, the leader in Out of Home campaign performance measurement,
today announced a partnership with Intersection, an experience
driven OOH media & technology company. Fresh off the news that
Intersection has partnered with Lyft Media to manage digital taxi
top advertising on Yellow Cabs in New
York City, Reveal Mobile has partnered with Intersection to
provide crucial data and insights for the new offering. This
collaboration will help standardize the way audiences for
advertisements on taxi top ads across New
York City are measured and analyzed. Reveal Mobile will also
extend its industry-standard campaign measurement services to
Intersection's taxi toppers.
"Reveal Mobile's audience measurement
methodology is recognized as the industry standard and used by all
of the leading brands and vendors in the moving out-of-home
sector," said David Burrick, Chief
Strategy Officer, Intersection.
As the dynamic landscape of OOH advertising continues to evolve,
so too does the need for precise and reliable audience measurement
data. With this partnership, Intersection aims to leverage Reveal
Mobile's cutting-edge technology to provide advertisers with
unparalleled insights into available audiences and campaign
performance.
"Reveal Mobile's audience measurement methodology is recognized
as the industry standard and used by all of the leading brands and
vendors in the moving out-of-home sector," said David Burrick, Chief Strategy Officer,
Intersection. "By integrating Reveal's advanced analytics into our
advertising strategy, we can offer our clients a deeper
understanding of their campaign reach and impact, ensuring optimal
engagement and return on investment."
Key highlights of this partnership include:
- Advanced Audience Analytics: Reveal Mobile will employ its
sophisticated audience measurement tools to capture and analyze
data from consumers exposed to ads on Lyft vehicles and taxi
toppers. This ensures advertisers have access to accurate and
actionable planning data.
- Enhanced Campaign Measurement: Through this collaboration,
Intersection will provide comprehensive campaign performance
reports, allowing advertisers to fine-tune their strategies based
on real-time data.
- Data-Driven Decision Making: The integration of Reveal Mobile's
technology enables Intersection to build on their strategy to offer
a data-driven approach to OOH advertising, while enhancing the
effectiveness of ad placements and maximizing audience
engagement.
"We are thrilled to partner with Intersection, a company that
shares our commitment to innovation and excellence in the field of
out-of-home advertising," said Jon
Frangakis, Chief Commercial Officer at Reveal Mobile. "Our
technology will empower Intersection to deliver superior audience
insights and campaign metrics, helping advertisers make informed
decisions and achieve greater success."
With the bustling streets of New York
City as the backdrop, this partnership marks a significant
step forward in the evolution of OOH advertising. Advertisers can
now harness the full potential of their campaigns, armed with
precise audience data and performance metrics.
Media Contact
Randy Kilgore, Reveal Mobile,
9142154272, rkilgore@revealmobile.com, www.revealmobile.com
View original
content:https://www.prweb.com/releases/reveal-mobile-announces-partnership-with-intersection-to-provide-audience-and-campaign-measurement-for-lyft-digital-taxi-top-ads-in-nyc-302175413.html
SOURCE Reveal Mobile