New partnership combines Surfline's industry-leading
camera and relive technology with Endless Surf's world-class
waves.
HUNTINGTON BEACH, Calif.,
June 18, 2024 /PRNewswire/ --
Surfline and Endless Surf announced a new strategic partnership,
which will deliver transformational benefits for surfer progression
and unlock significant revenue opportunities for wave parks
globally.
Surfline, the leading arbiter of good waves globally, has
identified Endless Surf as a future standard bearer in wave
technology and is designating participating surf parks powered by
Endless Surf as Surfline 'Premier Parks'. Premier Parks will have
access to Surfline's industry-leading camera infrastructure which
will enable them to provide live streaming and relive video
experiences to their customers. Premier Parks will benefit not only
from Surfline's technology, but also Surfline's reach, powerful
marketing platform and global audience of millions of surfers,
allowing Premier Parks to drive bookings and find new
customers.
Surfline is also on the eve of launching their AI-based camera
technology, which will further establish them as the place where
every surfer's life lives. This experience will launch at key spots
in ocean environments during summer 2024 and select wave pools
shortly after. Endless Surf parks around the world will be able to
leverage this same technology to offer customers video clips during
and after visits to participating parks.
"We are thrilled to partner with Endless Surf," said
Ross Garrett, CEO of Surfline. "By
pairing our camera technology with Endless Surf's next-generation
wave technology, we will create incredible new experiences and
accelerate innovation for pool and ocean surfers."
Paul Chutter, President of
Endless Surf, notes how natural of a fit this partnership is,
saying, "This partnership is strategically significant for both of
us. The Premier Parks offering enhances the Endless Surf experience
for both our customers building surf venues and the end-user that
will surf, and now relive, our world-class waves. We're proud to
partner with a likeminded company to continue shaping the future of
surfing beyond the ocean."
Both companies are excited to build on their histories of
innovation and delivering authentic value to surfers. This new
alliance will further boost the surf park business model, as it
unlocks significant revenue opportunities for participating venues.
Stay tuned for more as Surfline launches its AI-based technology
this summer, and as over a dozen Endless Surf projects in
development progress globally.
To learn more about these companies visit Surfline.com and
EndlessSurf.com
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