Houston
brings a visionary approach to market research and a track record
of innovative process enhancement, emphasizing people-first
principles that align with KS&R's core values.
SYRACUSE, N.Y., June 19,
2024 /PRNewswire/ -- KS&R, an industry-leading
strategic consultancy and marketing research firm, has
appointed Tricia Houston as the firm's Vice President of
Discovery & Design. Houston
brings expertise in mixed-method research and cross-functional
collaboration, and her approach to market research is deeply rooted
in experience-led practices, focusing on people-first and
business-for-good principles.
Houston previously founded The
ExperienceBuilt Group (EBG), where she led initiatives to reimagine
processes, enhance services, and work directly with frontline
employees on training and development.
"Tricia's extensive experience will be a tremendous asset as we
continue to evolve and meet the complex needs of modern businesses.
Her ability to transform processes and elevate services aligns
perfectly with our mission to deliver unparalleled value and
insights for our clients," said Jay
Scott, Chairman of KS&R. "Based out of Atlanta, Tricia is well-positioned to bring
fresh perspectives and innovative approaches to our
organization."
Houston will initially focus on
expanding KS&R's discovery and design services. She will also
evangelize KS&R's capabilities across various industry
verticals and broaden the firm's scope of services.
"I've long admired KS&R's culture and vision," Houston said. "The firm truly offers a
distinct approach from other market research firms, differentiating
itself by constantly rethinking and reworking services to
incorporate the latest methods and best practices so that they
always remain valuable to clients. I look forward to helping the
firm broaden its range of services and accelerate growth."
About KS&R
KS&R is a nationally recognized
strategic consultancy and marketing research firm that provides
clients with timely, fact-based insights and actionable
solutions through industry-centered expertise. Specializing in
Technology, Business Services, Entercom & Recreation,
Healthcare, Retail & E-Commerce, and Transportation &
Logistics verticals, KS&R empowers companies globally to make
smarter business decisions. For more information, please visit
www.ksrinc.com.
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SOURCE KS&R