SHANGHAI, June 19,
2024 /PRNewswire/ -- Ethiopian coffee has been
rapidly gaining traction in the Chinese market in recent years,
with sales growing at a staggering rate of 27 percent annually.
This rapid growth has been significantly boosted by platforms
such as the China International Import Expo and cross-border
e-commerce, which serve as effective gateways for overseas brands
to enter China and present
numerous opportunities for Ethiopian businesses.
One standout success story is the Ethiopian coffee brand Gera,
which showcased roasted coffee beans at the third CIIE. During the
expo, the brand's Yirgacheffe and Sidamo coffees were signed up to
a prominent cross-border e-commerce platform, immediately available
for consumers.
During the fifth CIIE, Ethiopian highland coffee with vibrant
orange packaging was drawing eyes. After being showcased in an
e-commerce livestream during the expo, 17,000 boxes were sold in
just one evening. Online sales of Ethiopian coffee surged 300
percent during the sixth CIIE.
Traditionally, Ethiopian coffee growers and processors only
accounted for less than 10 percent of profits in the export trade,
with the majority of profits lying in distribution and sales.
Leveraging the CIIE for cross-border e-commerce sales has
effectively reduced trade costs, benefiting Ethiopian coffee
farmers and allowing Chinese consumers to enjoy premium coffee
beans at more affordable prices.
Witnessing the growing popularity of Ethiopian coffee among
Chinese consumers, Tefera Derbew Yimam, Ethiopian ambassador to
China, expressed great delight. He
noted that China has become one of
the primary importers of Ethiopian coffee. Ethiopian coffees have
received rave reviews at the CIIE over the years, prompting many
businesses to showcase their products at the event. "The embassy
will continue to facilitate Ethiopian business participation in the
expo," Yimam said.
Coffee trade is just one aspect of the trade relationship
between China and Ethiopia. Products like sesame seeds and green
beans from Ethiopia have also made
their way to supermarkets, stores, and retail markets in
China.
At the sixth edition of the expo, Ethiopian sesame trader Duka
Engineering & Trading Plc reached a preliminary cooperation
agreement with Shandong's Ruifu
Sesame Oil Co Ltd, which would purchase 6,000 metric tons of sesame
seeds.
In October 2023, Ethiopia and China upgraded their bilateral relationship to
an all-weather strategic partnership. In a joint statement,
China expressed its desire to
continue encouraging and supporting Ethiopian exports to
China, including agricultural and
food products.
With the Chinese market serving as a key driver of Ethiopian
exports, Ethiopia's distinctive
offerings are expected to make a splash at this year's expo,
presenting vast business opportunities for its enterprises.
Contact:Ms. Cui Yan
Tel.:0086-21-968888
Email:exhibition@ciie.org
Website:http://www.ciie.org/zbh/en/
Facebook:https://www.facebook.com/ciieonline
Twitter:https://twitter.com/ciieonline
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SOURCE CIIE