Sacramento welcomed food
enthusiasts to debut the first edition of the event
NEW
YORK, June 19, 2024 /PRNewswire-PRWeb/ -- The
very first Terra Madre Americas event, a collaborative endeavor
between Slow Food and Visit Sacramento just finished its four-day
run, attracting numerous wine and food enthusiasts who joined
producers, scientists, chefs, and researchers to exchange ideas and
gain a deeper understanding of the Slow Food Movement.
From May 17th to May 20th, the
Sacramento Memorial Auditorium welcomed participants on a journey
exploring the relationships between food, life, and the
environment. The event addressed the climate crisis, social
justice, and education in the food and beverage sector through
focused discussions, masterclasses, walk-around tastings, and a
myriad of opportunities for debate and exchange. Slow Wine U.S.
Editors Deborah Parker Wong and
Pam Strayer hosted three wine
masterclasses to showcase 18 wines from 15 regional producers
featured in the 2024 Slow Wine guide, highlighting the diverse
quality and style of wines across the AVAs known as Superior
California.
"We were impressed by Sacramento's warm welcome and enthusiasm. We
believe that the city has the potential to serve as a central hub
for spreading the principles of Slow Food and the Slow Wine
Coalition across the Americas and reshaping how we cultivate
vines—utilizing fewer chemicals and promoting sustainability—as
well as how we appreciate and market wine. Sacramento is not only strategically located
but also the birthplace of the farm-to-fork movement, so it was an
easy decision for us to choose it for the first Terra Madre
Americas event" says Giancarlo
Gariglio, editor-in-chief of the Slow Wine Guide. "Our
presence here was pivotal to lay the groundwork for the creation of
a biennial assembly that mirrors the importance of the Terra Madre
Salone Del Gusto, held in Turin,
Italy," he continues.
On May 20th, the event moved to
the farm-focused restaurant Mulvaney's B&L for an exclusive
wine tasting, where nearly 30 member wineries of the Slow Wine
Coalition from the US, Central and South
America engaged with media and trade representatives to
discuss the global network's mission of revolutionizing wine to
emphasize excellence, environmental sustainability, land
preservation, and the advancement of rural, social, and cultural
welfare.
"It was a precious moment having wineries from all over the
Americas come together to exchange and meet. When we reached out to
them to join us at the event and present their wines, we felt an
instant surge of excitement about showcasing in this vibrant city.
It's not just the local producers who felt the buzz; companies from
South and Central America were
equally thrilled to be part of it and the response from trade
professionals has been beyond gratifying so we can't wait to come
back next September" says Maddalena
Schiavone, coordinator of the Slow Wine Coalition.
To learn more about Slow food and Slow wine please visit
https://www.slowfood.com/ and https://www.slowwineusa.com/
About Slow Food
Slow Food is a global network of local communities founded in 1989
to prevent the disappearance of local food cultures and traditions
and counteract the rise of fast food culture. Since its founding,
Slow Food has grown into a global movement involving millions of
people in over 160 countries, working to ensure that everyone has
access to good, clean and fair food. Slow Food is the umbrella
organization responsible for guiding the entire movement.
http://www.slowfood.com
About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine and
spirits brands, and has long-established relationships with the key
press that drive these business categories and help determine the
industry leaders. Agency principals have years of experience in
retail and distribution as well as communications, a rare
combination that gives Colangelo & Partners invaluable insights
into consumer purchasing behavior. The agency focuses on "closing
the loop" between creative communications programs, distribution,
promotion, publicity and the consumer in order to maximize the
efficiency of its communications programs and deliver measurable
results. http://www.colangelopr.com/
About Visit Sacramento
Visit Sacramento works to improve
the quality of life for locals by driving visitor spending that
supports the local business community, creates jobs and makes
Sacramento, CA a better place to
call home.
As the premier destination marketing and development organization
for the region's convention and tourism industry, Visit Sacramento
plays a lead role in the projects, programs and attractions that
bring visitors to the city.
Find out more at visitsacramento.com.
Media Contact
Eleonora Vatteroni, Colangelo
& Partners, 6466242885, evatteroni@colangelopr.com
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SOURCE Terra Madre Americas Event