“When Life Happens” Campaign Features Humorous Yet Relatable Scenarios to Highlight Snap’s Product Offerings

Snap Finance, a leading provider of innovative and flexible pay-over-time financing solutions, announced today that its “When Life Happens” digital commercial spot received two silver awards in the 45th Annual Telly Awards for Business-to-Consumer and Promotional media in the Online Commercials category. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies.

"We're thrilled our 'When Life Happens' campaign has been recognized as one of the best business-to-consumer and promotional spots by the Telly Awards," said Matt Hawkins, CEO of Snap Finance. "This award reflects our commitment to making meaningful connections with our customers through stories that are both relatable and fun, while emphasizing how easy and convenient it is to use Snap Finance. I want to thank our team for their creativity and hard work, which have clearly resonated with our audience and the industry."

Snap’s “When Life Happens” advertising campaign features a series of ads that blends humor with everyday, relatable situations, effectively showcasing the company's popular shop-now, pay-later options. The campaign includes a 30-second commercial and two 15-second spots to highlight the simplicity and accessibility of applying for Snap online or in-store.

“Working with Snap to bring this fun idea to life was a collaborative, creative experience. We’re gratified and excited by the campaign’s performance and incredible response,” said Kasey LaRose, Director, Stories With Purpose.

Snap’s awards were especially noteworthy as this was a record-breaking year for the Telly Awards with nearly 13,000 global entries from top video and television content producers. Winners were chosen by The Telly Awards Judging Council, which includes Nathalie Van Sasse Van Ysselt, VP of Design and Creative Services, MSG Sphere Studios; Barry Christie, Global Creative Lead, Meta Creative Shop; Farihah Zaman, Director, member of Brown Girl Doc Mafia; Aiden Darné, VP, Global Studio Lead Shutterstock; and Malinda Wink, Executive Director Minderoo Pictures.

About Snap Finance

Snap Finance harnesses the power of data to empower consumers of all credit types to get what they need. Launched in 2012, Snap’s technology utilizes more than a decade of data, machine learning, and nontraditional risk variables to create a proprietary platform that looks at each customer through a more holistic, human lens. Snap’s flexible solutions are changing the face and pace of consumer retail finance. For more information, visit snapfinance.com.

About The Telly Awards

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 13,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include the Gotham Institute, NAB, Stash, NYWIFT, LAPPG, Production Hub, Green the Bid, Video Consortium, and Series Fest. New Partners include FWD-Doc, AI Film Festival, Reel Abilities Film Festival, and Film Fatales.

More information can be found at the Telly Awards Press Center.

About Stories With Purpose

Stories With Purpose – it’s not just our company name, it’s the driving force behind every decision we make, every creative project we embark upon, and every client we partner with.

More information can be found here: https://www.storieswithpurpose.com

For media inquiries: media@snapfinance.com