Donald Trump
leads President Joe Biden in
presidential race; Senator Jackie
Rosen (D) holds the advantage over challenger Sam Brown (R)
LAS
VEGAS, June 25, 2024 /PRNewswire/ --
Today, AARP Nevada released a 2024 statewide election
survey that shows candidates for President, U.S. Senate, and
state races should pay close attention to Nevadans ages 50 and
older, and the issues they care about.
The 50+ voting bloc holds an outsized importance to this year's
election – 85% of Nevadans 50+ are "extremely motivated" to cast a
vote in November, significantly higher than the 60% of voters
18-49. With the races being so close this year, appealing to
high-turnout voters should be a major campaign priority.
In the presidential race, former President Donald Trump (R) leads President Joe Biden (D) by 7 percentage points among all
voters – 44% to 37%, with Robert F. Kennedy
Jr getting 10%. Trump's lead is greater among voters ages 50
and older, at 50% to 38%. President Biden leads among 50+ Hispanic
and Latino voters in Nevada, 47%
to 38%, with Kennedy getting 10%. However, among voters
overall, in a head-to-head between Donald
Trump and Joe Biden, the race
is considerably closer: Trump leads Biden 48% to 45%. Ballot
access for Kennedy looms large in the race.
In the Senate race, Sen. Jacky
Rosen (D) leads challenger Sam
Brown (R) by 5 percentage points, 47% to 42%. Brown leads
Rosen among the important 50+ demographic in AARP's new poll, 49%
to 44%, but in the 50+ demographic of Hispanic and Latino voters,
Rosen holds a sizeable 55% - 36% lead.
Fifty+ swing voters, who make up 23% of the 50+ electorate, are
especially likely to be concerned about personal pocketbook issues,
with inflation, Social Security, taxes, and jobs and the economy to
be four of their top five most important issues heading into
November. Swing voters 50+ are also highly concerned about
immigration, with that being their second-most-important issue.
More than a quarter of voters 50+ are family caregivers, with
caregivers 50+ accounting for 14% of Nevada voters overall. Hispanic voters 50+ are
especially likely to identify as a family caregiver. Caregivers in
the 50+ group lean Republican, but are also highly motivated by
their important issues, with 80% saying that they'd be inclined to
vote for candidates that support tax credits for caregivers, and
71% saying they'd be inclined to vote for candidates that support
paid leave for caregivers.
"November's election in Nevada
will come down to the crucial group of voters over age 50," said
Maria Moore, AARP's Nevada State
Director. "To win in Nevada,
candidates need to offer real solutions on the issues that matter
to older voters, from protecting Social Security to controlling
costs of everything from prescription drugs, to housing and
groceries."
Other key takeaways from the poll include:
- Immigration and border security (40%) is the single most
important issue to all voters ages 50 and older when deciding who
to vote for in November, followed by inflation and rising prices
(32%), and threats to democracy (23%).
- Groceries and food costs highlight the number one concern for
the personal financial situation of voters 50 and older (37%),
followed by housing costs (14%) and utility bills (14%).
- 26% of the 50+ population say they are a family caregiver. That
number rises to 32% of Hispanic and Latino Nevadans age 50 and
older.
- With around a quarter of Nevadans as family caregivers, a
strong majority (63%) of Nevadans say that the creation of a state
program that would aid and assist in caregiving expenses would
influence how they will vote in November.
- A significant majority (67%) of Nevada residents ages 50 and older think the
country is headed in the wrong direction.
- 63% of older voters say they are worried about their personal
financial situation.
AARP commissioned the bipartisan polling team of Fabrizio Ward (R) & Impact Research (D) to
conduct a survey of voters in Nevada. The firms interviewed 1,368 likely
voters, which includes a statewide representative sample of 600
likely voters, an oversample of 488 likely voters age 50 and older,
and an additional oversample of 280 Hispanic likely voters age 50
and older. The survey was done between June
12-18, 2024. The interviews were conducted via live
interviewer on landline (18%) and cellphone (35%), as well as
SMS-to-web (47%). The sample was randomly drawn from the
Nevada voter list. Interviews were
offered in English and Spanish. The margin of sampling error at the
95% confidence level for the 600 statewide sample is ±4.0%; for the
800 total sample of voters 50+ is ±3.5%; for the 400 total sample
of Hispanic voters 50+ is ±4.9%.
View the full survey results at
aarp.org/NVpollresults.
For more information on how, when and where to vote in
Nevada, visit
states.aarp.org/Nevada.
About AARP
AARP is the nation's largest nonprofit, nonpartisan organization
dedicated to empowering Americans 50 and older to choose how they
live as they age. With a nationwide presence, AARP strengthens
communities and advocates for what matters most to the more than
100 million Americans 50-plus and their families: health security,
financial stability and personal fulfillment. AARP also works for
individuals in the marketplace by sparking new solutions and
allowing carefully chosen, high-quality products and services to
carry the AARP name. As a trusted source for news and information,
AARP produces the nation's largest circulation publications, AARP
The Magazine and AARP Bulletin. To learn more,
visit www.aarp.org/about-aarp/, www.aarp.org/español or
follow @AARP, @AARPenEspañol and @AARPadvocates on social
media.
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SOURCE AARP