HTeaO Announces Partnership with the PBR as Official Local Sponsor for Three Team Homestands
June 25 2024 - 2:38PM
Business Wire
The Partnership Celebrates Western Heritage and
Community Values
HTeaO, a leading national franchise iced tea brand, is
thrilled to announce its partnership with PBR (Professional Bull
Riders), becoming an official local sponsor for three Teams events
this year. This collaboration will bring HTeaO's signature
refreshments and community spirit to PBR fans in Oklahoma City,
Austin, and Fort Worth.
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HTeaO is known for its extensive range of
ultra-premium tea, water, and coffee products, served in-store and
via convenient drive-thru services. Each HTeaO location offers 20+
flavors of sweetened and unsweetened tea, made using a proprietary
water filtration system and 100% natural ingredients. (Photo:
Business Wire)
As part of this partnership, HTeaO will host a booth at each
event, offering fans a chance to interact with the brand and enjoy
a raffle and giveaways. Those who visit the booth can enter a
raffle for a chance to win a YETI cooler, receive free tea coupons,
HTeaO chap sticks, and more.
Additionally, anyone who visits an HTeaO the week of each event
can purchase tickets to PBR Wildcatters Days, PBR Gambler Days and
PBR Rattler Days with a 20% discount.
The scheduled events are as follows:
- Oklahoma City: Wildcatter Days, July 12-14, 2024
- Austin: Gambler Days, August 23-25, 2024
- Fort Worth: Rattler Days, September 26-28, 2024
PBR, the world’s premier bull riding organization, sanctions
hundreds of events annually across the United States, Canada,
Brazil, and Australia, attracting more than 800 professional bull
riders worldwide.
In 2022, PBR launched PBR Teams, a groundbreaking sports league
which transforms the individual sport of bull riding into
team-formatted competition. During each event day, eight teams go
head-to-head in five-on-five bull riding games. Following each
team’s five outs, the squad with the highest combined score is the
winner. In 2024, the league will feature 10 teams all vying for the
title Teams World Champion.
"We are incredibly excited to partner with the PBR," said Heath
Nielsen, President of HTeaO. "This collaboration is a natural fit
for us, as both HTeaO and PBR share deep roots in western culture
and a strong commitment to community values. We look forward to
bringing our refreshing beverages and community-focused initiatives
to PBR fans in Oklahoma City, Austin, and Fort Worth."
HTeaO is known for its extensive range of ultra-premium tea,
water, and coffee products, served in-store and via convenient
drive-thru services. Each HTeaO location offers 20+ flavors of
sweetened and unsweetened tea, made using a proprietary water
filtration system and 100% natural ingredients.
For more information about HTeaO and to stay updated on their
involvement at the PBR events, please visit PBR.com.
About HTeaO
HTeaO, the leading iced tea franchise in the United States, has
ascended as a frontrunner within this niche, a growing category
within the beverage industry. With a cost-effective,
highly-attractive business model, the brand operates their own
supply chain, resulting in significantly reduced costs of goods.
Offering a range of ultra-premium tea, water, and coffee products,
HTeaO caters to customers both in-store and through convenient
drive-thru services. Each location boasts 20+ meticulously crafted
flavors of sweetened and unsweetened tea, made using a proprietary
water filtration system and 100% natural ingredients. In January
2023, HTeaO announced a minority partnership with two Dallas-based
private equity firms, Crux Capital and Trive Capital, signaling a
strategic move for stable expansion. Hitting a significant
milestone of 100 locations in early 2024, HTeaO is on the path of
continued growth. HTeaO believes in fostering an atmosphere where
all are welcoming, and takes pride in its commitment to giving back
to its local communities. For more information on franchise
opportunities, please visit https://HTeaO.com/franchise/.
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