Latest global security survey adds the consumer
voice to industry standards like OWASP and AI & social
engineering attacks challenge brands to do more to protect end
users.
LISBON, Portugal, June 26, 2024 /PRNewswire/
-- Appdome, the one-stop shop for mobile app defense,
today announced the results of its 4th Annual Global
Consumer Survey of Mobile App Security here at the OWASP Global
AppSec conference. The survey reveals that mobile end users are
keenly aware of the growing security, fraud, and privacy threats
when they use mobile apps and demand that mobile brands and
enterprises step forward to provide real defenses to these
threats.
To create the 2024 survey, Appdome partnered with the Open Web
Application Security Project (OWASP) and included survey questions
that measures consumer alignment with the OWASP Mobile Application
Security (MAS) standard, as well as anti-fraud and other cyber
objectives. The voice of the global consumer was clear – not only
do they demand the protections included in the OWASP MAS standard,
but the survey data reveals a challenge to the entire mobile
industry to improve the state of the art of mobile app protection,
globally.
"We're very excited to bring the consumer voice into OWASP's
Mobile App Security standard," said Andrew
van der Stock, Executive Director of OWASP. "Our goal has
always been to enable mobile app security and development teams to
keep their mobile app protections up to date with industry demands.
Knowing what protections global end users expect when they use
mobile apps in life and work supports our work to ensure robust
mobile app protection for everyone."
The 2024 survey data adds to the 120,000+ consumer voices
gathered from 12 countries over the past four years, making the
Appdome Global Consumer Survey the largest single collection of
consumer data on mobile app security, privacy, anti-fraud, and
other attack vectors. Mobile applications have taken center stage
in consumers' daily life. Mobile app protection – consisting of
mobile app security, malware defense, fraud prevention, and privacy
– is now critical to the way consumers choose and use mobile apps,
and also critical in whether they choose to stay with and promote a
brand.
"Cyber professionals work tirelessly to keep applications,
networks, transactions, and users safe while Artificial
Intelligence (AI) and other attacks increase," said Tom Tovar, co-creator and CEO of Appdome.
"Global consumers continue their march upward in recognizing the
importance of this work and it's clear that they overwhelmingly
support a broadening cyber, anti-fraud, anti-malware, anti-bot
mandate, and higher OWASP standard, inside brand and enterprise
mobile apps everywhere."
Several upward trends are revealed in the 2024 data, including
consumers' use of mobile apps, their awareness of mobile attack
vectors, the growing expectation of protection in apps and
consumers' willingness to be brand advocates if protected. Here are
some of the cyber expectations in mobile apps that hit all-time
highs in the 2024 Survey:
- Mobile vs. Web: 55.3% — the highest level ever— of
global consumers say they use mobile applications more than web,
dwarfing preference for online/web at 22.5%. Furthermore, with
63.4% — the highest level ever— say that they use more than 6
mobile apps weekly.
- Total Protection: 99.5% —the highest level ever— of
global consumers demand total protection in mobile apps including
mobile app data, account integrity, login, data storage, data in
transit, and protection from malware and fraud.
- Social Engineering: 70.6% —the highest level ever— of
global consumers have themselves, or know someone who has, been a
victim of social engineering or other fraud attacks.
- Fraud Prevention: 83.5% —the highest level ever— of
global consumers demand brands proactively prevent
mobile fraud from happening rather than reimburse them
post-fraud.
- Features vs. Security: 87.4% —the highest level ever— of
global consumers say that mobile app protection is equally or more
important than mobile app features in their decision to use a
mobile app, with 90.6% saying they evaluate the security claims of
the brand before downloading a mobile app.
- Fear Inaction: The number of global consumers who
fear "developers don't care" about protecting the mobile app has
increased by 258%, topping the four-year survey at 1 in 4 of all
respondents.
Consumers maintained strong perspectives on these top trends in
the 2024 survey:
- Rewarding Secure Brands: 94.6% —the highest level ever—
of respondents state they will become brand advocates for mobile
brands that protect their apps and use. More than half (53.6%) said
they would use the highest forms of advocacy, such as app store
reviews or social media endorsements.
- Consequences for Insecure Apps: 96.7% —the highest level
ever— of respondents state they would abandon a mobile brand for
failing to protect their app and use, and 73.9% saying they would
encourage others to abandon the mobile brand too.
"It's clear that consumers are taking mobile brand promises and
the emerging threat of AI attacks seriously," said Alan Bavosa, VP of Security Products at Appdome.
"AI-based attacks will take mobile app risks to a new level, and
mobile brands and enterprises need to change their cyber delivery
models to meet the accelerating threat head on and maintain user
trust and engagement on mobile platforms."
To obtain Appdome's 4th Annual "Global Consumer Expectations of
Mobile App Security Survey," please visit Appdome Survey.
To learn more about the OWASP Mobile App Security (MAS) standard
and join the OWASP community, please visit OWASP MAS.
About OWASP
The Open Web Application Security Project
(OWASP) is a nonprofit foundation that works to improve the
security of software. OWASP's mission is to make software security
visible, so that individuals and organizations worldwide can make
informed decisions about true software security risks.
About Appdome
The Appdome mission is to protect every mobile app in the world and
the people who use mobile apps in their lives and at work. Appdome
provides the mobile industry's only Unified Mobile App Defense
platform, powered by a patented mobile coding engine,
Threat-Events™ Threat-Aware UX/UI Control and ThreatScope™ Mobile
XDR. Using Appdome, mobile brands eliminate complexity, ship faster
and save money by delivering 300+ Certified Secure™ mobile app
security, anti-malware, anti-fraud, anti-social engineering, mobile
anti-bot, anti-cheat, geo compliance, MiTM attack prevention, code
obfuscation, social engineering and other protections in Android
and iOS apps with ease, inside the mobile DevOps and CI/CD
pipeline. Leading financial, healthcare, government and m-commerce
brands use Appdome to protect Android and iOS apps, mobile
customers, and mobile businesses globally. Appdome holds several
patents including U.S. Patents 9,934,017 B2, 10,310,870 B2,
10,606,582 B2, 11,243,748 B2 and 11,294,663 B2. Additional patents
pending.
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