Vote No on Landlord Greed committee runs first TV spot statewide in every media market in California before, during, and after CNN Presidential Debate

***Watch the Bully ad here***

The Vote No on Landlord Greed committee, sponsored by AIDS Healthcare Foundation (AHF), is running its first TV ad, “Bully,” on Thursday night in every single California media market before, during, and after the CNN Presidential Debate targeting the California Apartment Association and the corporate landlords it represents who are coming after AHF for supporting rent control.

The spot is the only electoral ad running statewide throughout California in conjunction with the presidential debate and will run three to four times on each service provider during primetime hours.

The California Apartment Association and the greedy corporate landlords it represents are abusing the ballot initiative process to attack AHF for its support of rent control, targeting the world’s largest HIV/AIDS healthcare provider for its advocacy work on behalf of its patients in California. AHF’s Justice for Renters Act comes before voters in November 2024 and states, "The state may not limit the right of any city, county, or city and county to maintain, enact or expand residential rent control.”

Justice for Renters recently announced the endorsement of more than 100 statewide elected officials in California as well as the endorsement of the California Democratic Party, Senator Bernie Sanders (I-VT), labor and civil rights icon Dolores Huerta, UNITE HERE Co-President Ada Briceño, and Democratic National Committee Member Christine Pelosi.

Script:

 

 

Male Voiceover:

Little, skinny kid enters boxing ring to spar.

There are seventeen million renters in California.

 

 

 

And corporate landlords... bully them all.

Cut in to show the kid looking worried… big kid bully’s body in foreground.

 

 

The California Apartment Association uses the huge bankroll they collect from sky-high rents...

Reveal the bully. He grits his teeth.

 

 

...to intimidate every opponent.

Flexes his muscles.

 

 

And this November, they have their sights set on silencing AIDS Healthcare Foundation with a bruising ballot initiative.

Bully taunts Kid California. Kid California swings at bully as the bully has his hand on Kid California’s head, preventing him from landing a punch.

 

 

Nobody likes a bully… not even their mother.

Bully swings at him… Kid California ducks and pops up.

 

 

Vote NO this November...

Kid California clinches fist.

 

 

...to deliver a knockout punch...

Throws punch.

 

 

...and teach these corporate landlords a lesson they’ll never forget.

Cut to behind the bully as he drops to the ground to reveal Kid California standing above him.

 

 

(fight bell rings)

Ref throws Kid California’s hand up in the air.

LEARN MORE ABOUT THIS ATTACK

VISIT PROTECTOURVOICES.ORG

 

 

Jacki Schechner, AHF VP Media Relations (310) 633-0547 jacki.schechner@ahf.org