The Pets Table Now Available at Chewy, Offering Premium Pet Food Options to a Wider Audience
June 27 2024 - 11:28AM
Business Wire
HelloFresh’s premium direct-to-consumer pet
food brand expands reach of wholesome meats and treats with no
subscription required
The Pets Table, premium pet food brand brought to you by
HelloFresh, has announced today its launch at Chewy, Inc. (NYSE:
CHWY), a trusted destination for pet parents and partners
everywhere, marking the first time the direct-to-consumer brand is
available via an omni-channel external retailer. This allows for
pet parents to access The Pets Table’s high quality, wholesome and
minimally-processed recipes conveniently through Chewy, the
preeminent online source for pet products, supplies and
prescriptions - no subscription required.
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The Pets Table's premium offerings are
now available at Chewy, no subscription required (Photo: Business
Wire)
The Pets Table’s popular Air-Dried Dog Food and Treats
collections are the first offerings now available at Chewy.
Developed with vets and vet nutritionists, these items are cooked
at a low temperature to preserve nutrients and presents a healthy
alternative to traditional kibble. Customers visiting Chewy can
choose between the Chicken & Sweet Potato and Beef &
Berries recipes, as well as high-protein snacks such as Chicken
Happy Bites, Lamb Snack Sticks and Beef Belly Bites, ensuring pets
receive delicious rewards with a limited ingredient list.
Later this summer, The Pets Table will expand its offerings at
Chewy to include its Fresh Frozen line, providing pet parents with
a delicious selection of human-grade dog food. With recipes
including Chicken Casserole with Green Beans, Beef Stew with
Carrots and Turkey Casserole with Broccoli, these freshly made,
frozen meals are free from preservatives or fillers and designed to
please even the pickiest pups.
Customers shopping The Pets Table at Chewy will have the option
to purchase products standalone, without committing to a
subscription. However, Chewy’s Autoship customers can enjoy special
savings on The Pets Table products, making it easier than ever for
“pawrents” to prioritize their pets' nutrition at a more affordable
price.
“At The Pets Table, we believe in a better way to feed our pups,
so we’re excited to bring our offerings to Chewy to reach even more
devoted pet parents and provide them the flexibility to try our
premium recipes with or without a subscription,” said Laurent
Guillemain, Co-Founder and CEO of The Pets Table. “This aligns with
our core values of health, quality and happiness for pets and their
owners. We can't wait to bring even more joy to Chewy customers, as
their pets thrive on our tasty and nutritious offerings."
The Pets Table delivers human-grade fresh and air-dried recipes,
and offers customized subscription plans available through the
website, specially tailored to meet the unique caloric needs of
each dog. With a mission to redefine pet nutrition, The Pets Table
aims to provide every furry companion with a seat at the table,
offering meals made from wholesome ingredients that humans
trust.
Launched in June 2023, The Pets Table has seen tremendous
growth, delivering more than 4 million meals to canine companions
nationwide in its first year. These pet parents are pleased with
the experience too, with 86% of customers sharing that their dogs
prefer The Pets Table food compared to their old one.
To shop The Pets Table at Chewy, visit
www.chewy.com/brands/pets-table-140638 and to learn more about The
Pets Table, visit www.thepetstable.com.
About The Pets Table
The Pets Table is a personalized pet food service designed to
keep pets healthy and happy—made with real ingredients that humans
love. Launched in 2023, the Company prioritizes high-quality,
minimally-processed meal options delivered directly to customers’
doors. For more information, visit www.thepetstable.com.
About HelloFresh Group
The HelloFresh Group is a global food solutions group and the
world's leading meal kit provider. The HelloFresh Group consists of
eight brands that provide customers with high quality food and
recipes for different meal occasions including HelloFresh, Green
Chef, EveryPlate, Chefs Plate, Factor, Youfoodz, The Pets Table and
Good Chop. The Company was founded in Berlin in November 2011 and
operates in the USA, the UK, Germany, the Netherlands, Belgium,
Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand,
Sweden, France, Denmark, Norway, Italy, Ireland and Spain. In Q1
2024 HelloFresh Group delivered over 272 million meals globally.
HelloFresh SE went public on the Frankfurt Stock Exchange in
November 2017 and is currently traded on the MDAX (Mid-Cap German
Stock Market Index). For more information, visit
www.hellofreshgroup.com.
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PRUSA@hellofresh.com