Pixalate's May 2024 Global Connected TV (CTV) Publisher Trust Index: DirecTV, NewsON, Hulu, and ESPN Rank as No. 1 Across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV for Open Programmatic Advertising Quality in North America
June 27 2024 - 12:19PM
Pixalate, the market-leading fraud protection, privacy, and
compliance analytics platform for Connected TV (CTV) and mobile
advertising, today released the May 2024 Global CTV Publisher Trust
Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung Smart
TV, and Apple TV app stores.Pixalate's CTV Publishers Trust Index
(PTI) report offers advertisers a comprehensive view of the quality
of CTV apps that support programmatic advertising. The reports
include rankings by geographic region (North America, EMEA, APAC,
LATAM), country, app category, and app store. These rankings are
based on multiple factors, including invalid traffic (IVT),
popularity, ad density, and engagement scores. Pixalate’s
methodology can be found at Publisher Trust Index: Methodology.In
May 2024, Pixalate’s data science team analyzed over 3.5 billion
global open programmatic ad impressions across 6k CTV apps from
Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV to compile
this research.Explore the complete reports to see the top apps in
each region across popular CTV platforms:
- Roku CTV Publisher Trust Index
- Amazon Fire TV CTV Publisher Trust Index
- Apple TV CTV Publisher Trust Index
- Samsung Smart TV CTV Publisher Trust Index
Top-Ranked Roku Apps for Open Programmatic Advertising
Quality in May 2024
- North America: DirecTV
- EMEA: ID GO - Watch With Provider
- LATAM: Pluto TV - It's Free TV
Download the full May 2024 Global CTV Publisher Trust Index -
Roku report here.
Top-Ranked Amazon Fire TV Apps for Open Programmatic
Advertising Quality in May 2024
- North America: NewsOn
- EMEA: The Archive
- APAC: YuppTV
- LATAM: Pluto TV - It's Free TV
Download the full May 2024 Global CTV Publisher Trust Index -
Amazon Fire TV report here.
Top-Ranked Apple TV Apps for Open Programmatic
Advertising Quality in May 2024
- North America: Hulu: Stream TV shows & movies
- EMEA: Pluto TV: Watch & Stream Live
- APAC: Viki: Asian Drama, Movies & TV
- LATAM: Pluto TV: Watch & Stream Live
Download the full May 2024 Global CTV Publisher Trust Index -
Apple TV report here.
Top-Ranked Samsung Apps for Open Programmatic
Advertising Quality in May 2024
- North America: ESPN
- EMEA: Kidoodle.TV
- APAC: tvplus
- LATAM: Vix: Cine y TV
Download the full May 2024 Global CTV Publisher Trust Index -
Samsung Smart TV report here.Download the CTV Publisher
Trust Indexes
- Roku CTV Publisher Trust Index
- Amazon Fire TV CTV Publisher Trust Index
- Apple TV CTV Publisher Trust Index
- Samsung Smart TV CTV Publisher Trust Index
Browse Pixalate's Top 100 apps across each platform in the Media
Ratings Terminal.About PixalatePixalate is a
global platform specializing in privacy compliance, ad fraud
prevention, and digital ad supply chain data intelligence. Founded
in 2012, Pixalate is trusted by regulators, data researchers,
advertisers, publishers, ad tech platforms, and financial analysts
across the Connected TV (CTV), mobile app, and website ecosystems.
Pixalate is accredited by the MRC for the detection and filtration
of Sophisticated Invalid Traffic (SIVT).
pixalate.comDisclaimerThe Publisher Trust Index
(PTI) reflects Pixalate’s opinions with respect to factors that
Pixalate believes may be useful to the digital media industry. Our
reports and indexes examine programmatic advertising activity on
mobile apps and Connected TV (CTV) apps. Any insights shared are
grounded in Pixalate’s proprietary technology and analytics, which
Pixalate is continuously evaluating and updating. Any references to
outside sources in the Indexes and herein should not be construed
as endorsements. Pixalate’s opinions are just that, opinions, which
means that they are neither facts nor guarantees. This report is
not intended to impugn the standing or reputation of any person,
entity or app. Per the MRC, “'Fraud' is not intended to
represent fraud as defined in various laws, statutes and ordinances
or as conventionally used in U.S. Court or other legal proceedings,
but rather a custom definition strictly for advertising measurement
purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally
as traffic that does not meet certain ad serving quality or
completeness criteria, or otherwise does not represent legitimate
ad traffic that should be included in measurement counts. Among the
reasons why ad traffic may be deemed invalid is it is a result of
non-human traffic (spiders, bots, etc.), or activity designed to
produce fraudulent traffic.”.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com