CAMP's IP-driven experiences
for BBC's Bluey, Disney's Encanto and
The Little Mermaid, Universal's Trolls
and more will be powered by live entertainment leader RWS
Global
NEW
YORK, June 27, 2024 /PRNewswire/ -- RWS Global,
the world leader in live moments, today announced a long-term,
exclusive partnership with CAMP, The Family Experience Company,
the destination for young families that inspires and engages
kids and grown-ups through its unique combination of play, product
and performance. RWS Global, an icon in the creation of and
full-scale operation of live entertainment, events, sports,
exhibits, brand hospitality and attractions, will bring decades of
experience to CAMP's intellectual property (IP) driven show
model.
RWS Global will power CAMP's expansion as their exclusive
partner for touring current shows such as BBC's Bluey x CAMP,
Disney's Encanto x CAMP, and Universal's Trolls x CAMP as well as
new IP show development as CAMP reaches more families across the
country. RWS Global will collaborate with CAMP to continue
delivering immersive experiences through their full-scale show
operation and retail services capabilities including leading the
development of bespoke, CAMP merchandise products.
"We are so excited to partner with the CAMP team, who shares our
passion for creating unforgettable family experiences," said
Ryan Stana, Founder, Chairman and
CEO of RWS Global. "When we combine our unparalleled expertise in
live event planning, casting and attractions with CAMP's brand
equity and engaged audience, we believe there is an opportunity for
significant growth across the family entertainment sector."
CAMP currently operates seven locations with rotating
experiences in Atlanta,
Boston, Chicago, Dallas, Los
Angeles, New York and Washington, D.C. CAMP will soon open two
new locations with immersive shows behind its signature Magic Door;
in Philadelphia at King of Prussia
Mall and at The Galleria in Houston, both of which will be powered by RWS
Global.
"Through this strategic partnership, we're unlocking the
potential for exponential growth by leveraging RWS Global's
production services, empowering us to amplify our focus on
delivering what defines CAMP's brand magic."" said Jenica Myszkowski, CAMP's CEO. "We are thrilled
to partner with RWS Global to truly transform the theatrical side
of our business and prepare CAMP for scale."
The RWS Global collaboration follows CAMP's recently announced
strategic partnership with real estate investment trust Simon and
is another major milestone in CAMP's history. "These two
partnerships are transformational for CAMP as the company plans to
significantly expand its store base across the country in the next
few years," said David Abrams,
Managing Partner of Velocity Capital Management, speaking on behalf
of the investor group. "I am thrilled that RWS Global will be part
of the CAMP family and will become an invaluable partner
undoubtedly enabling CAMP to continue innovating for its
Intellectual Property partners and expand its leadership position
in live experiential retail."
Ryan Stana, founder, chairman,
and CEO of RWS Global will also serve on the CAMP advisory board
and provide valuable guidance bringing experiences and shows to
life. United by a common vision for enriching experiences and a
shared commitment to 'retailtainment', the collaboration between
RWS Global and CAMP promises to ignite joy and create unforgettable
memories for families everywhere. A link to digital assets
can be found here.
About RWS Global
As the world's largest producer of
groundbreaking live entertainment, RWS Global creates meaningful
connections and customized experiences spanning from theatrical
productions to events, multimedia and more. In 2024, the
entertainment leaders expanded capabilities into live sporting
events with the introduction of RWS Global Sports.
Headquartered in New York,
London, Cincinnati and Sydney with dedicated RWS Studios in NYC and
the UK to serve its vast talent pipeline and client base, RWS
Global serves major brands and corporations, theatres, cruise
lines, sports properties, live venues, parks, resorts and more.
Offering end-to-end services from ideation to operations, RWS
Global's team of world-class designers, creators, producers and
visionary talent provide unrivaled scale, producing over one
million live moments every day and employing over 8,000 individuals
worldwide.
The RWS Global roster of clients includes Apple, Azamara, The
Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort,
Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X
Productions, Hard Rock Resorts, Hershey Entertainment &
Resorts, Holland America Line, Iberostar Hotels & Resorts,
International Cricket Council, Invictus Games, Lionsgate, MSC
Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston,
TUI Group, Vera Wang, Warner Bros.,
Disney's The Lion King on Broadway, Chicago the Musical, Christmas Spectacular
Starring the Radio City Rockettes and more. For more information,
visit rwsglobal.com.
About CAMP
CAMP is the destination for young
families. Since 2018, CAMP (The Store with The Magic Door) has
created extraordinary immersive retail experiences like Bluey
x CAMP, Encanto x CAMP, and Trolls x CAMP, inspiring and engaging
families through its unique combination of play, product, and
performance. CAMP operates seven retail locations in Atlanta, California, Chicago, Massachusetts, New
York, Texas, and
Washington, D.C. For more
information, visit camp.com or follow along @campstores.
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SOURCE RWS Global