KANAZAWA, Japan, July 1, 2024 /PRNewswire/ -- LEMONADE Lemonica
Inc., Japan's premier lemonade
brand, announced the grand opening of its first store in the UK and
Europe at Westfield Stratford, a
shopping center in London. This
milestone marks its debut on the European stage, bringing its
trusted, innovative lemonade concept to London and offering a refreshing twist on a
beloved classic.
Grand Opening Celebration
The store opened its doors at Westfield Stratford on June 28, 2024, making a significant entry into
the European market. This flagship store represents the first step
in the company's international expansion, bringing its unique blend
of tradition and innovation to London.
Image1:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108237/202406242636/_prw_PI12fl_P4YJxIwJ.jpg
Exclusive Tasting Event
To celebrate the grand opening, the company is hosting a special
tasting event for press and influencers from July 1 to the end of July. This event offers a
perfect opportunity to taste, photograph, and learn about the
brand's commitment to quality and sustainability.
Event Details:
Dates: July 1 - July 31, 2024
Location: Westfield Stratford, 1st Floor, 157 Montfichet Rd.,
London E20 1EJ
Hours: Monday to Friday, 10:00 AM to 9:00
PM; Saturday, 9:00 AM to 9:00
PM; Sunday, 12:00 PM to 6:00
PM
How to Participate: Participants in the tasting event should
contact the company via Instagram DM, email, or phone to schedule
their visit. They are requested to provide their company name,
contact person, and date of visit, as well as the menu items they
are interested in trying. Additionally, they may indicate if they
need photos or interviews. This will help the company ensure a
smooth and tailored experience for them.
Highlighted Menu Items
While the store offers a diverse menu, here are two standout
items customers must try:
Fizzy Lemonade (Medium size: GBP
3.60, Large size: GBP 4.20): A
sparkling version of the company's original lemonade, providing a
fizzy burst of freshness. This refreshing drink combines the
perfect balance of tart and sweet, enhanced with a delightful
effervescence. It's the ideal choice for those looking to quench
their thirst with a bit of sparkle.
Matcha Lemonade (Medium size: GBP
5.20, Large size: GBP 5.90): A
unique blend of Japanese matcha and the company's signature
lemonade. This specialty drink offers a harmonious fusion of earthy
matcha flavors and the zesty freshness of lemonade. Rich in
antioxidants, the Matcha Lemonade is both a tasty and
health-conscious choice.
Customizable Drinks
All the drink menus can be customized at the counter to suit
individual preferences. Customers can request adjustments such as
extra sweetness, reduced sweetness, less ice, or no ice at all.
Freshly squeezed lemon can also be added. Additionally, this
location offers the unique option of adding fresh fruits to any
drink, providing a personalized and refreshing experience.
Image2:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108237/202406242636/_prw_PI19fl_K7WQO76A.png
Unique Dessert Sandwiches
The store's sandwiches are not any typical savory offerings.
Instead, it presents dessert-style sandwiches featuring fresh
strawberries and abundant fresh cream, akin to a shortcake. It
offers two delightful variations: one with normal whipped cream and
another with matcha-flavored cream. These soft, cake-like
sandwiches are incredibly popular in Japan and are now being introduced to
London.
Menu:
https://kyodonewsprwire.jp/attach/202406242636-O1-7rL357n2.pdf
Collaborating with Natasha
Zinko
The company also announced a collaboration with renowned Ukrainian
fashion designer Natasha Zinko. Two
years ago, the company collaborated on a photoshoot that merged her
bold, colorful fashion with its vibrant lemonade. The result is a
series of stunning images that capture the essence of both
brands.
Image3:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108237/202406242636/_prw_PI1fl_O6q84sXo.png
Natasha Zinko's Comment:
"This lemonade is absolutely fantastic! It's the perfect blend of
sweetness and tartness, making it incredibly refreshing. Everyone
who tries it - loves it!"
Environmental Commitment
At LEMONADE by Lemonica, the company is dedicated to
sustainability. Its production process includes handcrafting and
cleaning all raw materials, and it upcycles lemon peels into jams
and confections to minimize food waste. This innovative approach to
upcycling not only reduces its environmental footprint but also
turns potential waste into delicious products, demonstrating its
commitment to responsible practices and zero food waste.
A Hundred Years in Every Glass
The delicious recipe of its lemonade has a heartfelt origin. The
founder discovered the recipe among his grandmother's belongings, a
treasured memory of the traditional Japanese drinks she made in
their rural hometown. These drinks, often made from naturally
extracted syrups without any additives, provided the perfect
inspiration. The discovery of this recipe was a deeply emotional
moment, connecting him to his heritage and inspiring the creation
of LEMONADE by Lemonica.
Image4:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108237/202406242636/_prw_PI9fl_u591sX49.jpg
Community Engagement
Three years ago, the company launched a campaign in a small shop in
Soho, London, with a goal of
serving 10,000 cups of lemonade to gather feedback and perfect its
recipe. The overwhelming support and enthusiasm from the community
inspired the company to fulfill its promise of opening a permanent
store. Every cup sold brought it closer to its dream, and the
stories and smiles of the customers fueled its passion. This grand
opening is the culmination of that incredible journey, made
possible by the love and support of its community.
Image5:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108237/202406242636/_prw_PI5fl_V0cnm76a.png
Why LEMONADE by Lemonica?
Trusted Quality: With over 100 store openings, including pop-ups
and limited-time locations, the brand is synonymous with quality
and innovation.
Freshness Guaranteed: All its lemonades are made from freshly
squeezed lemons and not from reconstituted concentrate. It uses a
specialized, non-heated, non-pressurized juicing process to ensure
the purest, most flavorful lemonade.
Health Benefits: Lemons are rich in Vitamin C, known for its
immune-boosting and skin-enhancing properties, making the drinks
not only delicious but also beneficial for health-conscious
individuals.
Image6:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108237/202406242636/_prw_PI18fl_kDdy5Phs.jpg
Franchise Opportunities
In addition to the store launch, the company announced franchise
opportunities for entrepreneurs looking to join the LEMONADE by
Lemonica family. Its franchise model offers prime locations in
commercial facilities, ensuring high foot traffic and visibility.
The company provides comprehensive support, including site
selection, training, and marketing, to help its franchisees
succeed.
For more information, visit LEMONADE by Lemonica's official
website and follow its Instagram.
Website: https://www.uk-lemonade-by-lemonica.com
Instagram:
https://www.instagram.com/lemonade_by_lemonica_uk/
For all the images, visit:
https://kyodonewsprwire.jp/release/202406242636?p=images
Come and be a part of the LEMONADE by Lemonica experience.
View original
content:https://www.prnewswire.co.uk/news-releases/lemonade-by-lemonica-grand-opening-and-exclusive-tasting-event-in-london-302186699.html