Aleph Group Acquires Entravision’s Digital Advertising Business
July 01 2024 - 5:57AM
Aleph Group Acquires Entravision’s Digital Advertising Business
Miami, FL – July 1st , 2024. Aleph Group, the global leader
in connecting leading global digital media platforms with
advertisers and consumers in primarily emerging markets, today
announced the completion of its acquisition of Entravision Global
Partners (“EGP”), the digital commercial partnership business unit
of Entravision Communications Corporation.
This strategic move significantly expands Aleph's global
footprint, solidifying its position as the single point of access
for global digital media platforms seeking to reach audiences
across Latin America, Asia-Pacific (APAC), the Middle East, Africa,
and Europe. Aleph now reaches over 140 countries, empowering over
60 digital media platforms and 26,000+ advertisers with
unparalleled access to a combined audience of 3 billion
consumers.
Key benefits of the acquisition:
- Unmatched
global reach: Through this acquisition Aleph strengthens its
presence in 29 markets, through Southeast Asia (formerly
MediaDonuts), Latin America, and Central America (formerly Cisneros
Interactive), extending its relationships with partners such as
TikTok, X (formerly Twitter), Spotify, Pinterest, Criteo, Snapchat,
and others.
- Markets
strengthened by this acquisition:
- Latam:
Mexico, Brazil, Argentina, Colombia, Chile, Peru, Puerto Rico,
Ecuador, Dominican Republic, Guatemala, Costa Rica, Uruguay,
Panama, Bolivia, Paraguay, Nicaragua, Honduras, El Salvador.
- APAC: India,
Indonesia, Thailand, Philippines, Malaysia, Vietnam, Singapore,
South Korea, Taiwan, Hong Kong, Mongolia.
Gaston Taratuta, CEO and Founder of Aleph Group,
stated:
The acquisition of Entravision’s digital business marks an
important milestone for Aleph. We have great respect for what they
built as a worthy competitor. With their deep roots in key Central
America and APAC markets, this acquisition perfectly
complements our existing global network. Aleph is now
the only and undisputed global leader in enabling digital marketing
in emerging economies. As Aleph approaches its 20 year
anniversary in 2025, we are building a generational business, and
we look forward to continued growth and success. The shift
from offline to online GDP is accelerating, and we are committed to
driving digital communication, payments and education in these
markets.
Aleph Group's unwavering commitment:
Aleph Group's core mission is to make the world of digital more
accessible, fostering economic growth and empowering communities
through digital transformation. "We believe access changes the
world," states the company's manifesto. This acquisition further
reinforces Aleph's commitment to providing a digital media
education platform to equip professionals with essential skills and
fostering borderless collaboration through a global team of experts
speaking over 60 languages. Aleph's unique business model empowers
partners to monetize their digital advertising inventory
exclusively in emerging markets. Local and global advertisers
benefit from a single point of access, where Aleph provides
education, generates revenue, and handles all cross-border payment
activities, simplifying the process of advertising on global
platforms.
Press contacts
press@alephholding.com
Adam Bezeczky, Global Communications Manager
Via Hudson Sandler
Andrew Leach, Adam Joste-Smith, Hudson Sandler -
aleph@hudsonsandler.com
About Aleph
Aleph is a global digital advertising company operating in 140+
countries, connecting over 26,000 advertisers with over 3 billion
consumers. Through partnerships with 60+ leading digital media
platforms including TikTok, X, Microsoft, Google, and others. Aleph
empowers businesses and communities in underserved markets by
building and supplying proprietary technologies with localized
solutions, offering local teams of industry and platform
experts.
Digital Ad Expert, Aleph's premier education platform, is
dedicated to delivering top-tier learning programs. Offering
certifications for individuals and custom-tailored solutions for
businesses and governments, Digital Ad Expert ensures comprehensive
and effective education initiatives for all.
Beyond connecting and educating, Aleph also facilitates
cross-border payments and credit underwriting through Aleph
Payments. Our purpose is to make the world of digital more
fostering economic growth and opportunity for all.
Founded in 2005 and led by CEO Gaston Taratuta, Aleph has grown
to over 1,400 employees in 75+ offices and has received investment
from major partners like CVC Partners, Mercado Libre, Sony,
Twitter, and Snap.