gutzy organic® and Next Level Rowing (NLR) partner to support
the first-ever women's PR3 4x+ Coastal Rowing Team in their quest
to compete against non-Para athletes at the World Coastal Rowing
Championships in Italy.
NEW
YORK, July 1, 2024 /PRNewswire-PRWeb/ -- Keep
Moving Inc., maker of the fastest-growing brand* of fresh healthy
snacks – gutzy organic - today announces its partnership with Next
Level Rowing (NLR) to sponsor the first-ever women's PR3 4x+
Coastal Rowing Team.
"...We discovered a shared desire to use
sports to promote the notion of 'inclusivity' and the rest is
history." Marc Oria, NLR
NLR and gutzy® share a strong desire to break down barriers and
create environments that support inclusivity. This PR3 team is at
the intersection of these two organizations' missions. David
Istier, gutzy Founder, said: "gutzy was created on the idea that
achieving one's dreams requires resilience and perseverance. For
those that have some sort of disability or impairment, even more of
these traits are needed, as well as additional support. Through
gutzy's long-time partnership with USRowing, I met world-renowned
Coastal Rowing coach Marc Oria of
NLR. We discovered a shared desire to use sports to promote the
notion of 'inclusivity' and the rest is history."
Most Americans are familiar with 'flat water' rowing, where one
or more rowers sit in long, narrow sculls and row in lakes or
rivers. Coastal Rowing is done in 'open water' that requires a
wider boat for greater stability in the more wild, unpredictable
conditions that occur in 'open' waters like the Atlantic Ocean and
Gulf of Mexico. Coastal is to flat
water rowing as mountain biking is to cycling.
Marc Oria, USRowing's 2023 Man of
the Year for his contribution in growing Coastal Rowing in the US,
pitched Istier the idea of a Coastal Rowing team of para-athletes
(PR3). The team's gutzy goal: to be the first-ever PR3 team to
compete against non-para athletes at the World Rowing Coastal
Championships in Genoa, Italy.
Ben Booth coaches this Women's PR3
team (CW PR3 4x+), which consists of 4 rowers (Elise Hill, Adelyn
Lee, Pearl Outlaw and
Amy Pietrafitta) plus coxswain
(Johanna Knight). The team began
training in March and competed in their first regatta in April at
the Copa America in Peru. Oria
said 'history was made at this year's Copa America as we celebrated
not only victories but also the spirit of inclusivity in rowing."
He went on to say "our success goes beyond the podium. The
inclusion of…full PR3 4x+ thanks to gutzy organic showcased the
transformative power of sports, proving that rowing is for
everyone."
Gutzy supports the team with funding for uniforms and travel
expenses, as well as gutzy pouches for the most delicious
gut-healthy post-training recovery snacks. The team's inspirational
journey is being documented in real-time on Instagram
(@gutzynlrcoastalpr3) where everyone can cheer on this gutzy squad
of women. There is also a gofundme page set up to support this
team's inspirational goal
https://www.gofundme.com/f/firstPR3CoastalQuad). Istier added:
'this team is one of the most gutzy I've ever seen. All of us at
gutzy are rooting for them to earn a spot and compete at the World
Championship this September."
About gutzy organic: Keep Moving Inc. was founded by French
entrepreneur David Istier to provide on-the-go adults with the
world's first refrigerated organic gut-healthy fruit, veggie
superfood snack under the gutzy organic® brand. Gutzy creates
snacks for people who crave delicious, gut-healthy snacks that will
keep them energized. Gutzy is available in the produce and/or
grab-and-go refrigerated snack sections of retailers across the US,
including Publix, Hannaford, Safeway, Wegmans, Meijer, Market
Basket, Food Lion, Shaw's, Harris
Teeter, HEB, ACME, Ingles, Tops, ShopRite and Stop &
Shop. Learn more at www.gutzyorganic.com.
About Next Level Rowing: Founded in 2022, Next Level Rowing
(NLR) was immediately established as the leading club for High
Performance coastal rowing in the USA. In their first year, NLR athletes won
positions in every boat category at the USRowing Beach Sprint
trials for the US National Rowing Team (M1x, W1x, Mix2x, Mix4x+)
along with Junior National team positions in the men's and women's
2x. NLR athletes went on to win Gold, Silver and Bronze medals in
the 2022 Beach Sprint Finals in Wales. NLR coaches are coastal rowers,
applying their well-honed expertise to teach athletes how to thrive
in the dynamic coastal rowing environment. Learn more at
www.nextlevelrowing.com.
*According to Nielsen data US-Mulo for the 26-weeks ending
May 18, 2024, gutzy organic is the
fastest-growing brand by dollar and unit sales.
Media Contact
Wendy Miniter-Griffin, Keep
Moving Inc., 1 203-520-2941, wendy@gutzyorganic.com,
https://gutzyorganic.com/
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SOURCE Keep Moving Inc.