NEW
YORK, July 1, 2024 /PRNewswire/ -- As consumer
demand for clean-label products continues to rise, biotechnology
leader Pureture introduces a revolutionary advancement in
plant-based casein protein technology. Casein protein is
traditionally found only in dairy products, providing crucial
texture and nutritional benefits. This innovation not only enhances
the quality and functionality of clean-label foods but also
significantly reduces production costs, making healthier food
options more accessible to consumers.
Recent studies highlight a growing trend among consumers who
prioritize clean-label products, which are perceived as healthier
and more transparent. According to Innova Market Insights, over
two-thirds of global consumers are influenced by clean-label
claims, associating them with the absence of additives and the use
of natural ingredients. However, a report by Acosta notes that
while consumers prefer clean-label products, they often find them
more expensive, which can be a barrier to purchase.
Pureture addresses this challenge with its innovative
plant-based casein protein technology. This technology is Non-GMO
and emphasizes sustainability. This breakthrough maintains the
texture and stability of food without the need for traditional
emulsifiers or thickeners, thereby minimizing the use of additives
in conventional food manufacturing. Furthermore, this technology
enhances production efficiency, significantly reducing costs and
making clean-label products more affordable and accessible to a
broader audience.
"Today's consumers are more informed and conscious about what
they consume," said Rudy Yoo,
founder and CEO of Pureture. "Our new cultivation technology not
only enhances the functionality of clean labels but also improves
production efficiency. By reducing the need for additives, we're
meeting the demand for cleaner, more transparent food
products."
Pureture's new cultivation technology for plant-based casein
protein utilizes innovative methods to ensure that food products
maintain their desired texture and stability naturally. This
technology leverages novel ingredients to boost yeast growth and
activity, reducing cultivation time by up to 30%. Additionally, it
virtually eliminates foam formation during the process, which
traditionally requires the use of antifoaming agents and other
additives.
Beyond health benefits, Pureture's technology offers significant
environmental advantages. The yeast cultivation process uses
molasses, a by-product of sugarcane processing, as essential
nutrients, adhering to upcycling methods. This approach reduces
waste and minimizes the environmental impact of food production
through resource recycling.
Pureture's plant-based casein protein is poised to revolutionize
not only the alternative dairy market but also a broader range of
food products. This innovation leads the charge in creating
additive-free clean-label foods, setting new standards for health,
sustainability, and transparency in the food industry.
For more information, visit [Pureture's
website](https://www.pureture.io).
About Pureture
Pureture is a biotechnology company committed to developing
animal-free materials that can function like animal protein using
only 100% plant-based ingredients. Pureture aims to accelerate the
development of the alternative food industry while providing
sustainable solutions that protect both the environment and
consumers. For more information, visit
[https://www.pureture.io](https://www.pureture.io).
Media Contact:
Daniel
Yang
Pureture
571.655.1794
daniel@pureture.io
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SOURCE Pureture