PARIS,
July 1,
2024 /PRNewswire/ -- COOFANDY, the modern men's
essentials designer brand, recently participated in the Bonjour
Brand Forum 2024 in Paris, an
event that took place at the headquarters of the United Nations
Educational, Scientific and Cultural Organization (UNESCO) on
June 21st. COOFANDY's
involvement in this forum highlights its dedication to enhancing
the standing of brands on the global stage, demonstrating a firm
commitment to expanding its international influence and furthering
the globalization of its brand.
The Bonjour Brand Forum is a prestigious platform
for international brands to engage in dialogues, cooperation, and
cultural diversification. This year's forum, co-organized by
Oriental Pairs and with support from various organizations such as
the Fondation Prospective & Innovation (FPI), the Comité
Colbert, and the Institut Français du Design (IFD) has gathered
more than 500 attendees including political and business leaders,
CEOs and CMOs of global head brands, creatives, designers, and
opinion leaders.
The forum commenced with an opening speech by
Jean-Pierre Raffarin, the former
Prime Minister of France and
President of FPI. He said, "Design acts as a brand's promise,
embodying the brand's unity and serving as a conduit for
cross-border exchanges and enhancing the brand's value. It
facilitates international communication, underscoring the pivotal
role of design in branding. Design is not just aesthetics; it is
culture, and branding is fundamentally about communication."
This emphasis on the importance of design for
brands aligns with the philosophy of COOFANDY, which is
evident in its popular men's linen shirts and men's linen
pants. COOFANDY's product design has always prioritized globally
applicable elements such as comfort. Also, the attention to detail
has been a key factor in the brand's popularity among
consumers.
During the forum, Bojun CHEN, Brand Marketing
Director at COOFANDY joined several business leaders of global
brands, such as the renowned French luxury jewelry house Boucheron
and the distinguished French luxury silverware and home accessories
brand Christofle, among others, to delve into discussions on
culture-driven innovation, brand globalization, and various other
subjects.
"We aim to capture the spirit of France's fashion capital. As a men's clothing
brand committed to quality, COOFANDY is eager to collaborate with
Paris's local designers and
brands. Our goal is to absorb and incorporate the essence of
Parisian creative fashion, thereby enhancing our brand.
Furthermore, we hope these efforts will help us gain wider
recognition and understanding from people everywhere," said
CHEN.
COOFANDY's participation in the Bonjour Brand
Forum 2024 marked another pivotal move towards achieving its global
aspirations. The brand's commitment to providing people worldwide
with the best range of fashion was evident in its wide range of
products. As COOFANDY continues to grow and evolve, it aims to
foster greater global connections and collaborations, further
solidifying its position in the international market.
About COOFANDY
Established in 2015, COOFANDY is a brand that
offers a versatile range of men's clothing essentials suitable for
daily wear. The collection features business dress shirts, suits,
casual T-shirts, party tuxedos, and beachwear. COOFANDY aims to
simplify the shopping experience for its customers by providing an
efficient and hassle-free platform to find the perfect clothing
item. The brand's primary objective is to boost your confidence by
providing high-quality clothing at an affordable price. COOFANDY is
dedicated to offering the best fashion range possible to its
customers.
For more information, please visit the COOFANDY
website and Amazon storefront, or connect with COOFANDY on
Facebook and Instagram.
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SOURCE Coofandy