Norwegian fitness chain 3T draws on Agillic’s industry experience to enhance membership value
July 02 2024 - 9:24AM
Norwegian fitness chain 3T draws on Agillic’s industry experience
to enhance membership value
Norwegian fitness chain 3T draws on Agillic’s
vast industry knowledge to enhance its membership experience,
improve retention, and to grow its customer lifetime value.
3T is Mid-Norway’s largest fitness chain with
workouts for both casual exercise enthusiasts and professional
athletes. Besides the typical individual training, group classes,
personal trainers, etc., 3T offers events, babysitting during
classes, corporate programmes, physiological tests, and runs a
clinic with a range of physiotherapy, chiropractic and naprapathy
services.
To enhance the membership experience, 3T is
looking to better cater to the individual needs of their members by
delivering the most relevant service and motivation at the right
time and will leverage Agillic’s personalisation capabilities and
deep industry knowledge to drive higher engagement.
Joakim Kålås, Chief Digital Officer at 3T
explains:“We were looking for a solution to leverage all our
services, tailoring and communicating the most relevant motivation,
advice or offer to nudge along the individual member at the right
time – and to do this at scale. Tapping into Agillic’s deep
industry experience for how to personalise the membership
experience, will help drive the engagement that we need to prevent
churn and grow the member base. It will also allow us to enhance
other revenue streams like our merchandising and complementary
products.”
Emre Gürsoy, CEO at Agillic adds:“3T recognised
both our platform’s ability to efficiently handle personalisation
at scale and also, perhaps more importantly, how our deep
experience and expertise within the fitness industry can serve as a
growth engine for their business. 3T underlines our market fit and
further strengthens our presence in Norway and the industry. We are
very excited to welcome 3T and look forward to the journey
together.”
For further information, please
contactEmre Gürsoy, CEO, Agillic A/S+45 3078
4200emre.gursoy@agillic.com
About Agillic A/SAgillic
(Nasdaq First North Growth Market Copenhagen: AGILC) is a Danish
software company offering brands a platform through which they can
work with data-driven insights and content to create, automate and
send personalised communication to millions. Agillic is
headquartered in Copenhagen, Denmark, with teams in Germany,
Norway, and Romania.
Agillic A/S – Masnedøgade 22 – 2100 Copenhagen – Denmark
– www.agillic.com