- Bridgestone is providing premium tires for more than 1,000
vehicles to help keep the official Olympic and Paralympic fleet in
motion.
- Beyond tires, the company is also supporting athletes, staff
and operations through road safety education, automotive service,
high-performing sports equipment, and more.
- Bridgestone's contributions to Paris 2024 are designed to
showcase its commitments to safety, sustainability, inclusivity and
innovation.
TOKYO, July 2, 2024 /PRNewswire/ -- Bridgestone
Corporation (Bridgestone) is proudly contributing a variety of
tires, services and performance products at the Olympic and
Paralympic Games Paris 2024. As a Worldwide Olympic and Paralympic
Partner, Bridgestone is committed to helping support and enhance
the experience for all athletes, staff, fans and visitors in
Paris.
Bridgestone is a global leader in tires that drive premium
performance. The company's contributions to Paris 2024 operations
and activities are designed to showcase how we are creating social
and customer value through safety, sustainability, inclusivity and
innovation.
These efforts include:
- Advanced tires and automotive service for Paris 2024 fleet
vehicles;
- Road safety education for Paris 2024 drivers;
- Collaboration with fellow Paris 2024 partners to advance
inclusive and sustainable transportation options at the event;
and
- High-performance golf products and adaptive sports equipment
for Olympic and Paralympic athletes.
"The Olympic and Paralympic Games are powerful platforms that
unite and inspire people around the world through emotion and
performance," said Laurent Dartoux, Management Board Chair and
Group President, Bridgestone Europe Middle East and Africa (BSEMEA). "The objectives of the
Olympic and Paralympic movements closely align with Bridgestone's
mission 'Serving Society with Superior Quality' and our vision to
create a more sustainable world for future generations. Through our
support for Paris 2024, we are promoting and demonstrating our
shared values to our employees, our communities, and our
customers."
Advanced Tire Performance and Service for the Paris 2024
Fleet
As the Official Tire of the Olympic and Paralympic
Games, Bridgestone is helping keep the official Olympic and
Paralympic fleet in motion. Bridgestone is providing a variety of
its premium tires for more than 1,000 of Toyota's newly-provided
vehicles.
This product offering includes the new Bridgestone Turanza 6 and
the Bridgestone Alenza 001 tires featuring the company's advanced
ENLITEN technology. ENLITEN is a combination of cutting-edge
technologies and materials designed to optimize performance,
durability, and/or sustainability characteristics.¹ Through
ENLITEN, Bridgestone will continue to design premium tires to fit
the evolving performance needs of its customers and the future
mobility ecosystem, particularly EVs.
Bridgestone is also providing its high-performing motorcycle
tires for more than 20 motorcycles used in support of Paris 2024
road course events. These provisions include tire fitments for a
prototype Kawasaki hydrogen
motorcycle.
More than three dozen Bridgestone-owned Speedy and First
Stop tire and maintenance service centers will be on call during
Gamestime to support all fleet tires and passenger vehicles. These
locations throughout the Paris 2024 venue footprint will provide
tire checks and related automotive service for the nearly 3,000
cars operating at the Olympic and Paralympic Games. Speedy will
also provide glass-related services, including windshield repair
and replacement.
Road Safety Training for Paris 2024 Drivers
To promote
road safety, Bridgestone created an e-learning education model as
part of a training series for drivers. The training will be offered
to the nearly 4,000 volunteer drivers before they get behind a
wheel to pilot the Paris 2024 fleet. The module highlights the
important role tires play in vehicle safety and performance. It
also offers tire care tips for checking tread and maintaining
proper inflation.
Collaboration to Advance Accessible and More Sustainable
Transportation
In addition to supporting the
100%-electrified Toyota passenger vehicle fleet, Bridgestone is
providing tire fitments designed to help maximize a number Toyota's
hydrogen-powered and inclusive mobility offerings. This
collaborative support for emerging innovation vehicles includes
tires fitted for 500 Hydrogen-fueled Toyota Mirai Fuel Cell
Electric Vehicle (FCEV) cars and two Hydrogen-fueled FCEV buses. It
also includes tires fitted for 250 Toyota zero tailpipe emission
electric Accessible People Movers (APM) that will transport
athletes, staff, and fans during the Games. The APMs are vehicles
specifically designed for people with physical disabilities. They
are fitted with Bridgestone Ecopia EP150 tires designed to provide
a comfortable riding experience and low rolling resistance
efficiency that can help maximize fuel/energy consumption.
Bridgestone also will supply more than 600 bicycles for
alternative options of non-motorized transportation. Bridgestone is
partnering with Decathlon, an international sporting goods
manufacturer based in France and
Official Partner of Paris 2024, to make the bikes available across
Paris 2024 venues and in the Olympic and Paralympic Village. The
bicycles will be available to athletes, volunteers and staff for
convenient and efficient transportation where car travel is not
necessary. After Paris 2024 concludes, Bridgestone will partner
with Ville de Paris to donate
approximately 500 of the bikes locally to community
organizations.
High-performance Sports Equipment for Olympic and Paralympic
Athletes
A number of Olympic and Paralympic athletes
competing at Paris 2024 will help demonstrate how Bridgestone
innovation and premium performance extends beyond tires.
Bridgestone Golf products and technology will be on display at
the Paris 2024 men's and women's golf events. Numerous professional
golfers who use Bridgestone golf balls have qualified for the
Olympic Games Paris 2024. In support of these athletes, the company
is providing approximately 3,500 high-performance golf balls for
use on the tournament practice range.
Additionally, numerous adaptive athletes from the United States and Japan will use Bridgestone rubber and
equipment during competition at the Paris 2024 Paralympic Games.
Bridgestone engineers, designers and materials experts have
leveraged their tire and rubber experience to explore rubber
applications for several sports. These innovation opportunities
include the use of Bridgestone tire rubber for gloves, wheelchair
hand rims, prosthetic running blades, spike plates, wheelchair
tires, and more.
Bridgestone's work with global athletes is designed to inspire
people of all backgrounds and abilities to overcome adversity and
chase their dreams. Currently, Bridgestone is partnering with 40
Olympians, Paralympians, and hopefuls to represent the brand as
Team Bridgestone athlete ambassadors.
"Bridgestone has driven innovation for nearly a century – and we
continue to build on that legacy today through advanced tire
technologies and beyond," added Dartoux. "We are proud to support
Paris 2024 athletes and operations with products, services and
solutions where our technological know how can be of help. It
demonstrates our commitment to more sustainable premium performance
– because what really matters is that we enable all people to
perform at their best for generations to come."
Bridgestone's support for the Olympic and Paralympic Games
aligns with the Bridgestone E8 Commitment, which consists of eight
Bridgestone-like values starting with the letter "E" (Energy,
Ecology, Efficiency, Extension, Economy, Emotion, Ease,
Empowerment). Our Bridgestone E8 Commitment guides the company's
efforts to help create a more sustainable world. Through its
Worldwide Olympic and Paralympic Partnerships, the company is
delivering on its commitments to "Emotion" and "Empowerment."
Additional information about Bridgestone's Worldwide Olympic and
Paralympic Partnerships can be found online at
Bridgestone.com/olympics/.
¹ The specific ENLITEN technology attributes vary by tire
product. Results may vary depending upon proper tire and vehicle
maintenance, road conditions, and driving habits.
The Bridgestone Turanza 6 is designed to provide improved fuel
efficiency or extended battery range (depending on vehicle type),
delivering a reduction of 4% in rolling resistance versus its
predecessor and offering best-in-class EU label A-grade in rolling
resistance in selected sizes. The material technology in the
product is designed to increase durability by 22% compared to its
predecessor. This means the tire needs to be changed less
frequently and can help reduce the consumption of raw materials in
the long-term. The Turanza 6 was also developed through
Bridgestone's new virtual tire development technology that helps
Bridgestone predict tire performance in different conditions before
physically building prototypes. In the development phase, this
approach leads to a savings of 21% of raw materials and CO2
emissions, while cutting 60,000 kilometres and 7.7 tonnes of CO2
from outdoor testing.
The Bridgestone Alenza 001 tire with ENLITEN features a tire
casing designed to reduce rolling resistance and help improve
fuel/energy efficiency. The material technology in the product also
is designed to increase durability and extend the lifespan of the
tire by up to 11 percent vs. previous comparable Bridgestone
products. This means the tire needs to be changed less frequently
and can help reduce the consumption of raw materials in the
long-term.
About Bridgestone
Corporation:
Bridgestone is a global leader in
tires and rubber building on its expertise to provide solutions for
safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately
130,000 people globally and conducts business in more than 150
countries and territories worldwide. Bridgestone offers a diverse
product portfolio of premium tires and advanced solutions backed by
innovative technologies, improving the way people around the world
move, live, work and play.
About Bridgestone Corporation's Worldwide Olympic and
Paralympic Partnerships:
Bridgestone proudly became a
Worldwide Olympic Partner in 2014 and a Worldwide Paralympic
Partner in 2018. Bridgestone is dedicated to delivering products,
services and solutions that improve the way people move, live, work
and play, and its commitment to the Olympic Movement and Paralympic
Movement continues a history of sport and innovation dating back
more than 100 years. As a worldwide partner, Bridgestone has
marketing rights that include its full range of tires, tire
services and selected automotive vehicle services, self-propelled
bicycles, seismic isolations bearings, and a variety of building
and industrial products.
About Team Bridgestone:
All
Bridgestone activities related to its Worldwide Olympic and
Paralympic Partnerships are designed to empower people of all
backgrounds and abilities to persevere through adversity and
perform at their best, no matter what. In support of these efforts,
the company is currently partnering with more than 40 inspiring
Olympians, Paralympians, and hopefuls from ten countries and over
20 sports to serve as Team Bridgestone brand ambassadors on the
Road to Paris 2024.
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SOURCE Bridgestone Corporation