CeraVe Reveals New Data and Sparks a Movement
of Dermatologist Changemakers in Recognition of World Skin Health
Day, A Global Initiative Led by the International League of
Dermatological Societies (ILDS) and the International Society of
Dermatology (ISD)
NEW
YORK, July 2, 2024 /PRNewswire/ -- Timed to
World Skin Health Day on July 8,
CeraVe, the #1 dermatologist-recommended skincare brand in the US*,
reveals new survey data that reinforces the need for more skin
health education and exposes the barriers that prevent American
adults from receiving proper care and treatment. According to the
survey conducted among 1,000 adults within the United States, not only do 80% experience
skin concerns, but 1 in 4 report experiencing a more serious skin
condition. Yet, only 40% visit a dermatologist once a year for an
annual skin check. This World Skin Health Day, CeraVe is joining
the founders of the annual day of awareness, the International
League of Dermatological Societies (ILDS) and the International
Society of Dermatology (ISD), to spark a movement within the global
dermatology community to increase awareness, education and access
to skin health in underserved communities.
To reinforce its commitment to providing access to skin health
for all, CeraVe has become the first official corporate partner of
World Skin Health Day, leveraging its vast network of
dermatologists to help the ILDS and ISD spark a movement for
change. As part of its World Skin Health Day initiative, the brand
is sponsoring events in North
America, Argentina,
Malta, Tanzania, Nepal and Australia that are driving education around
the importance of equitable skin care access and helping to connect
dermatologists with patients most in need. Activations in each
country include training frontline hospital workers, advocacy
outreach to local government and specialty care offerings for
patients experiencing various skin health conditions.
Within the United States,
CeraVe has called on dermatologists to take action by becoming a
"Derm Changemaker" and offering free skin checks in their local
communities. Through the brand's existing partnership with the
National Association of Free and Charitable Clinics (NAFC), CeraVe
and NAFC are welcoming dermatologists on July 8 in select clinics nationwide to make
skincare more accessible to the patients and communities they
serve.
Providing skin checks and products to these programs are
imperative steps being taken to help address a clear disparity in
skin health access, as the survey also revealed:
- When asked about their barriers to dermatological care,
respondents cited long wait times (27%), lack of insurance (20%),
and limited availability of dermatologists (18%) as the primary
challenges.
- Additionally, one-third of Americans say they cannot afford
dermatological care.
- More than half (54%) visit general healthcare providers for
skin health issues, which may suggest a lack of specialized care
for skin conditions.
"CeraVe is committed to increasing access to therapeutic
skincare for all people, particularly those in underserved
communities where there is a real gap in access to skin health
resources," said Tom Allison, Senior
Vice President of Medical Dermatology Marketing at L'Oreal. "We
work alongside our partners who are leading change, like the NAFC,
ILDS and ISD, by offering training, mentorship, grants and in-kind
products to help close this skin health gap and ensure everyone can
access the care that they need."
Joining this movement is one of the most-followed
board-certified dermatologists on social media, Dr. Dustin Portela, who will volunteer his time at
his local NAFC clinic, The Marie Blanchard Friendship Clinic, in
Boise on July 8th.
"When I was in medical school, I treated a patient experiencing
homelessness, and I knew in that moment that I wanted to provide
free care to people who needed it," said Dr. Portela. "My goal as a
doctor has always been to give care to those who need it most.
Volunteering with NAFC and CeraVe on World Skin Health Day is one
way I'm living that commitment to make sure that I'm offering care
beyond those who see me in the office so that I can give back to my
community and make a lasting impact on skin health, and hopefully,
inspiring other dermatologists to become changemakers alongside
us."
Patients who would like to visit an NAFC clinic on World Skin
Health Day can visit CeraVeForWorldSkinHealth.com/MySkinHealth to
find the nearest location offering skin checks. For those in the
New York metro area, CeraVe
employees will also be volunteering alongside dermatologists at the
Brooklyn Free Clinic at the University Hospital of Brooklyn. CeraVe is offering educational
training to the clinic volunteers on World Skin Health Day to help
encourage long-term skin health care. Consumers can visit
between 12:00 PM and 5:00 PM EST for
free skin check appointments, skin health education, and fun games
and prizes.
About CeraVe
Founded in 2005 with a mission to provide
therapeutic skincare for all, CeraVe creates products developed
with dermatologists to restore and maintain the skin's natural
barrier. All CeraVe formulas are enriched with three skin-identical
ceramides (ceramides 1, 3, and 6-II), with select products
featuring MVE Technology for controlled, long-lasting hydration.
CeraVe is the #1 dermatologist-recommended skincare brand in the
US* and is now available in over 60 countries worldwide. Find
CeraVe on Facebook (@ceraveusa), Instagram (@cerave), TikTok
(@cerave), X (@cerave) or visit www.cerave.com.
About World Skin Health Day
World Skin Health Day is a
joint project of the International League of Dermatological
Societies (ILDS) and the International Society of Dermatology
(ISD). Since 2013, World Skin Health Day has been taking place
across the world to raise awareness of and treat a diverse range of
skin conditions. In 2024, for the first time, World Skin Health Day
will be celebrated annually on July
8th.
About National Association of Free and Charitable Clinics
(NAFC)
The National Association of Free & Charitable
Clinics (NAFC) is the only nonprofit 501c(3) organization whose
mission is solely focused on the issues and needs of medically
underserved people throughout the U.S. and the more than 1,400 Free
and Charitable Clinics and Charitable Pharmacies that serve them.
NAFC programs provide a wide range of support to our members and in
turn patients through funding, education and training, advocacy,
standards, disaster relief and more.
¹ Survey Methodology: This survey was conducted online by
Material among 1,002 US adults ages 18+ May-June 2024
* IQVIA, ProVoice Survey, 12 months ending
October 2023
Contact:
Coyne PR
cerave@coynepr.com
Christine Alkhawam
christine.alkhawam@loreal.com
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SOURCE CeraVe