Multiplatform campaign features new selection
of authentic stories as told by real passengers, partners and
employees of Toronto's downtown
airport
TORONTO, July 2, 2024
/CNW/ - PortsToronto, owner and operator of Billy Bishop Toronto
City Airport, today launched the latest edition of It's My
Airport, an award-winning multiplatform campaign featuring
genuine, candid experiences shared by real passengers and employees
of Toronto's downtown airport.
This campaign spotlights the benefits of the airport as a
convenient travel hub and important piece of infrastructure for the
City of Toronto.
With the tagline It's My Airport, the campaign
depicts actual passengers and employees recounting their travel
experiences and providing the reasons why they choose to fly
to/from Billy Bishop Toronto City Airport or work at the airport.
Participants were not paid and were not scripted.
Themes emerging from candid interviews with the passengers and
staff included the airport's proximity to downtown, the ability to
walk or bike to the airport, friendly customer service, the
airport's sustainability practices, economic impact, community
investment, career opportunities and how the airport provides a
vital link to northern and remote communities providing emergency
resources and support.
An earlier version of the campaign launched in the fall of 2023,
and it was recognized with a Canadian Public Relations Society
(CPRS) Toronto Achieving Communications Excellence (ACE) Award for
Marketing Communications Campaign of the Year. The campaign
creative included a QR code for people to connect and submit their
own stories about why they choose Billy Bishop Toronto City
Airport. It was these submissions that formed the basis of the
current campaign.
The campaign will run for 7 weeks, with a provision to
extend on certain platforms, and includes social media, print,
out-of-home (OOH), and online. The digital OOH screens in the
airport will also be incorporated.
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"In this latest edition of It's My Airport, we hear from
Marc – a nurse who travels to the northern reaches of Ontario to provide essential medical care;
from Ann and Jay – a couple that connected through the airport
during the long-distance phase of their relationship and were
engaged at Billy Bishop Toronto City Airport; and Armin who was
inspired to become a pilot by visiting the airport during its
annual Doors Open event" said Deborah
Wilson, Vice President of Communications and Public Affairs
for PortsToronto, owner and operator of Billy Bishop Toronto City
Airport. "These stories are genuine, authentic and moving. Who
better to speak to the benefits and experience at Billy Bishop
Toronto City Airport than the passengers, partners and staff who
use this airport. We are thrilled to be able to share these
stories."
See more of the campaign, or submit your own It's My
Airport story here.
About Billy Bishop Toronto City Airport
(YTZ)
Offering service to more than 20 cities in Canada and the U.S., with connection
opportunities to more than 100 international destinations via our
airlines' networks, Billy Bishop Toronto City Airport is an
important international gateway that will offer US Preclearance in
2025. The airport is a key driver to Toronto's economy, generating more than
$2.1 billion in total economic output
and supporting 4,450 jobs, including 2,080 directly associated with
the airport's operations. Billy Bishop Toronto City Airport has
served its community for 85 years from its iconic location on the
Toronto waterfront, where it
facilitates healthcare for Ontarians by providing a base for
medevac services connected to local hospitals. Billy Bishop Toronto
City Airport is committed to achieving its vision of cleaner,
greener and quieter operations, and is renowned for its unique
travel experience, efficiency, and customer service, having won a
host of passenger-driven and environmental achievement awards.
Billy Bishop Toronto City Airport is owned and operated by
PortsToronto.
SOURCE PortsToronto