3D Anamorphic Video of Bald Eagle on LG Billboard Amazes Visitors in
Times Square
NEW
YORK, July 2, 2024 /PRNewswire/ -- LG
Electronics unveiled today the second animal featured in its 3D
anamorphic experience on its Times Square billboard in New York City. The campaign, highlighting
vulnerable and endangered species, now features the bald eagle, a
symbol of an American endangered species success story. The LG
Endangered Species Series, which will run throughout 2024, features
partnerships with Discovery Education and the National Wildlife
Federation focused on educating students K-12 on conservation
initiatives.
3D Animals Overlook Times Square
Kicking off in
April on its dynamic Times Square billboard, LG
Electronics introduced a digital out-of-home (OOH) campaign
showcasing anamorphic content that is highlighting
some of the world's vulnerable and endangered as well as recovered
species in need of ongoing protection. Different species will be
highlighted throughout the year which now features the bald eagle.
Bald eagles almost went extinct, but due to the protections of the
Endangered Species Act and other legislation, our nation's symbol
recovered and is thriving today. The series will portray each
animal in stunning 3D that appears to be extending out of the
actual display overlooking iconic Times Square.
Collaboration at Yankee Stadium
As part of the
launch of the bald eagle awareness campaign, LG will
have a table inside Yankee Stadium (next to the Gate 2 entrance)
for the Yankees July 2-4 home games
where the first 250 children 14-and-under each day will receive a
gift bag with a bald eagle plush toy and binoculars for bird
watching. Over the three days, a total of 10 gift bags will also
contain a baseball autographed by a current or alumni Yankees
player. Visitors to LG's table can also learn
more about endangered wildlife from National Wildlife Federation
experts and take a photo in front of an artistic rendering of a
bald eagle's six-foot wingspan, ideal for social media
posting.
The bald eagle plush giveaway represents LG's symbolic adoption
of over 1,500 bald eagles to help the National Wildlife Federation
plant native trees, which creates habitat for wildlife, prevents
soil erosion, and increases canopy coverage for communities. All
trees from these donations will be planted in the United States and are native species that
help to restore the wild places that nurture wildlife.
Education Program Elevates Conservation
Awareness
Through partnerships with global edtech
leader Discovery Education and the National Wildlife Federation, LG
will host a K-12 educational series about vulnerable and endangered
species tied to the Time Square billboard. The LG Endangered
Species Series will provide K-12 students with a deeper
understanding of the unique qualities of endangered animals, and
the role they play in maintaining a healthy ecosystem while
fostering an appreciation of what makes each species special.
Educators and students may access the free, standards-aligned
digital resources created with Discovery Education at
http://Endangered-species-series.discoveryeducation.com
starting on April 18, 2024. For
additional details and opportunities to contribute to NWF's
EcoSchools U.S. and EcoLeaders programs,
visit www.nwf.org. LG has committed a total of
$150,000 to support these two
organizations.
"When we save wildlife, we save ourselves. LG is showing the
world what's possible when people come together with the National
Wildlife Federation to create pollinator gardens, support native
species, and confront the immense and interconnected challenges
that people and wildlife face," said Collin
O'Mara, President, and CEO of the National Wildlife
Federation. "These efforts are already making a real difference in
inspiring future generations of conservationists and addressing
both the extinction crisis and the changing climate."
To learn more about LG's commitment to conservationism and
environmental stewardship, visit
https://www.lg.com/us/sustainability for more information.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American
subsidiary of LG Electronics, Inc., a $68
billion global innovator in technology and manufacturing. In
the United States, LG sells a wide
range of innovative home appliances, home entertainment products,
commercial displays, air conditioning systems, energy solutions and
vehicle components. LG is a 11-time ENERGY STAR® Partner of the
Year. The company's commitment to environmental sustainability and
its "Life's Good" marketing theme encompass how LG is dedicated to
people's happiness by exceeding expectations today and
tomorrow. www.LG.com.
Media Contacts:
LG Electronics USA
Chris De Maria
christopher.demaria@lge.com
LG-One
Jennifer Tayebi
Jennifer.Tayebi@LG-One.com
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SOURCE LG Electronics USA