Glossier is first partner since 1995-96 that solely supports
the USA Basketball Women's
National Team
COLORADO
SPRINGS, Colo., July 2, 2024
/PRNewswire/ -- USA Basketball
announced today a partnership with Glossier to become an Official
Beauty Partner of USA Basketball,
marking the first USA Basketball
partnership exclusive to the USA
Women's National Team program since 1996.
"It's an important time for women's basketball in our country.
The USA Basketball-Glossier
partnership is further proof of the growth of our sport and
interest in our team," said Women's National Team director
Briana Weiss.
"We're excited to build on our long-running partnership with the
WNBA, and bring it to new heights with USA Basketball," said Kyle Leahy, CEO of Glossier. "There's been a
long-standing notion that beauty and sports don't mix, and this
partnership underscores the fact that that's simply not true. The
USA Women's National Team is full
of inspiring athletes with stories to tell both on and off the
court, we are thrilled to shine a light on them."
As part of the partnership, Glossier will gift the 2024 USA
Basketball Women's National Team packages of skincare, makeup and
beauty products in connection with their travel in Europe this summer and will have a presence at
the USA Basketball exhibition game
in London on July 23rd. The partnership will also
entail social media content, out of home advertising, and community
engagement moments to go live this summer. In addition to the first
women's specific partnership in nearly two decades, the partnership
marks the first ever official beauty partner in USA Basketball
history.
The USA Women's National Team
has medaled every Olympics in which it has participated, dating
back to a silver medal in 1976. In total, the USA own nine gold medals, one silver and one
bronze. The U.S has won seven consecutive gold medals, the first of
which came at the 1996 Atlanta Games. The 2024 Olympics will be
held in Paris where the team will
compete for its tenth gold medal.
ABOUT GLOSSIER
Glossier Inc. makes products
inspired by the people who use them – skincare, makeup, bodycare,
and fragrance, optimized for real life. We believe in efficacious
formulas that help you look and feel good, thoughtful design, and
enabling conversation (which is where it all starts).
About USA
Basketball
USA
Basketball, celebrating its 50th anniversary in 2024, is the
National Governing Body for the sport of basketball in the United States. As the recognized governing
body for basketball in the U.S. by the International Basketball
Federation (FIBA) and the United States Olympic and Paralympic
Committee (USOPC), USA Basketball
is responsible for the selection and training of USA teams that compete in FIBA-sponsored
basketball competitions and select national events, and for the
development of youth basketball initiatives addressing player
development, coach education and safety. To learn more, click
here.
View original
content:https://www.prnewswire.com/news-releases/usa-basketball-womens-national-team-announces-glossier-as-first-ever-official-beauty-partner-302188231.html
SOURCE Glossier