Businesses are struggling due to Google's recent algorithm
updates, with significant declines in search engine traffic. Many
companies, especially those reliant on SEO, are facing existential
threats as their visibility plummets. Anti-PR emerges as the
disruptive solution to combat these challenges, offering a way to
fight back against the shifting digital landscape. Karla Jo Helms, CEO and founder of JOTO PR
Disruptors™ emphasizes the necessity of mastering public opinion
and leveraging authentic, disruptive stories to navigate and thrive
amidst these changes.
TAMPA
BAY, Fla., July 2, 2024 /PRNewswire-PRWeb/ -- The
decline in traffic that thousands of businesses and web publishers
have experienced in recent months might just be the tip of the
iceberg: Gartner (1) predicts that by 2026, publishers' search
engine volume will plummet by 25%. This shift has hit companies
hard, especially those heavily reliant on SEO techniques for lead
generation. "This is not the first time that Google's algorithm
caught online marketers off guard, and it certainly won't be the
last," says Karla Jo Helms, Chief
Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. "Media
is undergoing a new revolution driven by the generative AI boom,
and Google's updates aim to prioritize its business model: quality
content. In this evolving landscape, resilient strategies like
Anti-PR are more crucial than ever," she highlights.
"This is not the first time that Google's
algorithm caught online marketers off guard, and it won't be the
last," says Karla Jo Helms, Chief
Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™.
"Google's updates aim to prioritize its business model: quality
content."
Businesses have raised concerns about perceived disparities in
treatment following Google's changes. Many claim that the search
engine has been redirecting more content to Reddit, which signed a
$60 million partnership with Google
in February (2) and, according to Semrush, saw a 126% growth in
traffic from Google Search. (3) Additionally, Google's Search
Engine Generator (SGE) displays article-length content directly
within search results, further reducing traffic to publisher and
businesses domains.
Helms acknowledges these challenges but emphasizes, "Whining
won't solve it. If companies want to navigate this storm
successfully, they need to master public opinion." She points out
that this presents a unique opportunity for truly disruptive
companies, especially those with innovative ideas. "They possess
what Google, the media, and the public crave during this time:
authentic and disruptive stories. They just need the right ally to
get them out there."
Enhancing Search Engine Success with Anti-PR
Anti-PR is a strategic approach that goes beyond traditional public
relations by leveraging crisis management techniques and media
algorithms to create resilient, authentic, and consistent publicity
for businesses. Unlike conventional PR, which often focuses on
maintaining a positive image through controlled messaging, Anti-PR
emphasizes the power of disruption. It aims to shape public opinion
by crafting compelling narratives that resonate deeply with
audiences, especially in times of media upheaval.
Helms, founder and CEO of JOTO PR, states, "We have been using
Anti-PR to disrupt narratives for more than a decade." She explains
that her agency has successfully navigated multiple economic
crises, consistently applying Anti-PR principles to ensure their
clients not only survive but thrive. During the 2009 financial
crisis, the 2016 political disruption, the 2020 pandemic and the
current generative AI-driven upheaval, JOTO PR has maintained its
effectiveness, proving the robustness of the Anti-PR approach.
While traditional PR strategies often crumble under the pressure
of rapidly changing media landscapes, Anti-PR allows companies to
navigate the challenges posed by Google's new algorithm. This
forward-thinking strategy thrives by embracing changes and using
them to its advantage. By fostering genuine, engaging stories that
capture public interest, Anti-PR ensures that businesses stay
relevant and visible.
Case in Point: Anti-PR's Impact on Industry Leaders
"There's no more space for smoke and mirrors in PR. Google is
penalizing marketers who insist on pushing 'BS' first party
announcements", Helms stresses.
InfoBionic is an example of what can be achieved though Anti-PR
strategies. Through targeted media campaigns, this company
solidified its position in the remote cardiac monitoring industry.
"Our influence is now palpable," said Stuart Long, CEO. JOTO PR has helped this
company during its transition from focusing solely on remote
cardiac monitoring to a broader platform encompassing other
devices, ensuring their narrative remained consistent.
Technologent, an IT solutions provider specialized in
enterprise-class infrastructure and data center solutions, utilized
JOTO PR's Anti-PR Strategy to achieve a significant and measurable
increase in website traffic, showcasing the effectiveness of
well-crafted PR in driving digital engagement. "With JOTO PR's
Anti-PR Strategy, we've gotten media exposure that increased our
website traffic by 266% in 8 months," stated company
spokesperson.
The Key Advantage in an Algorithm-Driven World
Anti-PR strategies can be employed strategically to help SEO
marketers gain valuable exposure while they plan and execute their
own shifts to Google's changes. From a broader perspective, Helms
points out: "Tech development used to be the point of differences
but in this fast-moving environment, where technology is improving
so quickly, it doesn't necessarily give companies the edge any
longer. That's why public opinion has become a greater
differentiator than ever."
About JOTO PR Disruptors™
Founded by PR veteran Karla Jo
Helms, JOTO PR Disruptors™ emerged from extensive market
research with CEOs of fast-growth companies. The agency combines
crisis management skills with advanced media algorithms to develop
Anti-PR® campaigns. Based in Tampa Bay,
Florida, JOTO PR is globally recognized for its innovative
Anti-PR services. More information is available at
http://www.jotopr.com.
About Karla Jo Helms
Karla Jo Helms is the Chief
Evangelist and Anti-PR Strategist for JOTO PR Disruptors™. She
learned firsthand how unforgiving business can be when millions of
dollars are on the line—and how the control of public opinion often
determines whether one company is happily chosen or another is
brutally rejected. Being an alumnus of crisis management,
Karla Jo has worked with litigation
attorneys, private investigators, and the media to help restore
companies of goodwill back into the good graces of public opinion.
Helms speaks globally on public relations, how the PR industry
itself has lost its way, and how, in the right hands, corporations
can harness the power of Anti-PR to drive markets and impact market
perception.
References:
1. Hochberger, Eric. "Don't Be Distracted by Cookie Drama. Google's
Search Changes Are the Real Existential Threat." AdExchanger,
20 May 2024,
adexchanger.com/the-sell-sider/dont-be-distracted-by-cookie-drama-googles-search-changes-are-the-real-existential-threat/.
Accessed 28 June 2024.
2. Hamilton, David. "Reddit
Strikes $60M Deal Allowing Google to
Train AI Models on Its Posts, Unveils IPO Plans." AP News,
22 Feb. 2024,
apnews.com/article/google-reddit-ai-partnership-a7f131c7cb4225307134ef21d3c6a708.
3. Germain, Thomas . "Google Just Updated Its Algorithm. The
Internet Will Never Be the Same." bbc.com, 25 May 2024,
bbc.com/future/article/20240524-how-googles-new-algorithm-will-shape-your-internet.
Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4619
jotopr.com
Media Contact
Karla Jo Helms, JOTO PR™,
727-777-4629, khelms@jotopr.com, jotopr.com
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SOURCE Anti-PR Strategies