BRAMPTON, ON, July 3, 2024
/CNW/ - Today, Canada's leading
discount grocer, No Frills®, has announced its latest
efforts to bring greater affordability and more accessible pricing
to customers. Stores across the country have removed the multi-buy
promotion, in addition to introducing exciting new programs aligned
with the No Frills commitment to providing everyday low prices.
"We pride ourselves on always keeping our customers' needs at
heart, and listening to their feedback," said Melanie Singh, President, No Frills. "Our
customers told us loud and clear that they don't want to have to
buy more to save."
Effective immediately, shoppers are no longer bound by offers
like 'buy two for $5 or one for
$2.99'. Instead, everyday low prices extend to individual items
making it easier and more affordable than ever before. New lower
prices are reflected at every No Frills location across the
country, promising real savings when shoppers need them most.
This new pricing strategy is one more way for Canadians to find
value at the discount grocery stores, and complements a number of
outstanding ways to save, including:
- Hit of the Month
- PC Optimum points and members only pricing
- In-store and flyer promotion
- Rain checks on flyer features with an additional 10% back in PC
Optimum points
- Fresh guarantee, where if a customer's produce isn't fresh,
we'll replace AND refund it.
- Throw-back pricing on items each month
"No Frills stores are a destination for customers looking for
the best possible deals – and we're committed to making sure they
know they can shop with confidence that they're getting great
value. With the elimination of multi-buy pricing, we are making it
even easier for our customers to manage their budgets every day,"
Singh added.
About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, as well as
its largest retailer and private sector employer. With over 1
billion transactions each year in its unmatched network of 2,500
stores and national e-commerce options, Loblaw brings food,
pharmacy, beauty, apparel and financial services to customers
through many of Canada's favourite
and most-trusted brands: President's Choice, No Name, Loblaws,
Shoppers Drug Mart, No Frills, Real Canadian Superstore, T&T,
Joe Fresh, PC Express and PC Financial. The Company's loyalty
program, PC Optimum, has more than 16 million active members and is
one of Canada's largest and
best-loved reward programs.
Loblaw's purpose is to help Canadians live life well. It makes
good food affordable, health, beauty and wellness accessible,
saving for the future possible, and essential style achievable.
SOURCE Loblaw Companies Limited - Public Relations