Leading with Purpose, Brains Sets the Standard in Culture and
Innovation for Creative Agencies
LOS
ANGELES and GREENVILLE,
S.C., July 3, 2024 /PRNewswire/ -- Brains is
proud to be Certified™ by Great Place To Work® for the
7th year in a row. The prestigious award is based entirely on what
current employees say about their experience working at Brains.
Brains Earns Great Place to Work
Certification for 7th Year setting the standard in culture for
Creative Agencies.
Great Place To Work® is the global authority on
workplace culture, employee experience, and the leadership
behaviors proven to deliver market-leading revenue, employee
retention and increased innovation. "Great Place To Work
Certification is a highly coveted achievement that requires
consistent and intentional dedication to the overall employee
experience," says Sarah Lewis-Kulin,
the Vice President of Global Recognition at Great Place To Work.
She emphasizes that Certification is the sole official recognition
earned by the real-time feedback of employees regarding their
company culture. "By successfully earning this recognition, it is
evident that Brains stands out as one of the top companies to work
for, providing a great workplace environment for its
employees."
"As a 25+ year old company, Brains has reinvented itself time
and time again. I myself have worked at Brains for over a decade,
living and leading through multiple iterations of this culture. We
always had a hunch we were onto something special, but it wasn't
until our partnership with Great Places to Work that we had the
data to back it up. When we received our 2023 data, we knew we had
to focus on purpose. We used the GPTW results as an opportunity to
dig deeper. What does purpose look like in a post-COVID world? What
was resonating, and what was falling flat? We polled our entire
team, and used that information to update our core values in a way
that reflected our culture as it stands today. Once those values
were in alignment, we were able to set a clear yearly vision,
create quarterly goals that laddered up to the vision, and
implement feedback and coaching all centered around that shared
purpose. It was a game changer for our culture and our work, and
the GPTW Trust Index Survey was absolutely the catalyst to getting
us there." Moe Rice, Director of
People and Culture
"Using insights from our Great Place to Work Trust Index Survey,
we collaborated with our team to set key culture goals for the
year. We focused on stabilizing workflows to reduce burnout,
introduced 'No Meeting Fridays' to alleviate meeting overload, and
launched goal-setting at all levels to drive accountability and
improvement.
Our aim is to balance productivity with a healthy work-life
environment, enabling our employees to thrive professionally and
personally. Each initiative is designed to make Brains a place
where our team feels motivated and ready to tackle every creative
challenge for our clients." Brandy
Amidon, Co President + CFO.
About Great Place to Work Certification™
Great Place
To Work® Certification™ is the most definitive
"employer-of-choice" recognition that companies aspire to achieve.
It is the only recognition based entirely on what employees report
about their workplace experience – specifically, how consistently
they experience a high-trust workplace. Great Place to Work
Certification is recognized worldwide by employees and employers
alike and is the global benchmark for identifying and recognizing
outstanding employee experience. Every year, more than 10,000
companies across 60 countries apply to get Great Place To
Work-Certified.
ABOUT BRAINS, INC: http://www.brains.co
Brains, Inc. is an independent full-service creative agency
empowering brands with transformative creative. Brains was named a
2023 top 10 small agency to work for by AdAge. Clients past and
present include: Amazon Studios, tonies® USA, MAGNA-TILES, Hanx For Our Troops, Hers,
Dole, Barry's, Thrive Market, Warner Bros, Green Park Brands, muu,
Dr. Seuss Enterprises, Hello Bello, and others. Learn more at
http://www.brains.co.
Mass Culture Inc., a sister company of Brains, is a growth
marketing agency that believes in the power of brand to drive
conversion – not the other way around. They specialize in growth
marketing, whole picture analytics, complete customer journey,
brand-first creative and D2C optimization. Learn more at
massculture.com.
CONTACT
Brandy
Amidon
brandy@brainsonfire.com
(864) 380.4979
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SOURCE Brains on Fire, Inc.