El Paso City Council Approves Significant Public-Private Partnership with Venu to Develop $80,000,000, Ultra-Lux Outdoor Music Venue in El Paso, TX
July 03 2024 - 10:16PM
Business Wire
Groundbreaking to Commence Fall 2024
Venu, formerly Notes Live, Inc. dba Venu Holding Corporation
(“Venu”), the rapidly growing music venue and hospitality company
based in Colorado Springs, received final approval from the El Paso
City Council to begin construction on its over $80 million,
12,500-capacity outdoor music venue, Sunset Amphitheater. With
construction set to begin this fall, the development will put El
Paso on the map as a prime touring destination for the biggest
national and international acts coming through the Southern US and
Northern Mexico.
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Sunset Amphitheater in El Paso, TX.
Rendering Credit BCA Studios
Sunset Amphitheater will be developed through a public-private
partnership between the City of El Paso and Venu. The City Council
approved a $30.6 million performance-based economic incentive
package to include:
- The conveyance of approximately 17-acres of City-owned land for
development purposes
- Tax rebates provided via Tax Increment Reinvestment Zone
#11
- $8 million, 8-year development note from the Texas Economic
Development (TED) Fund
- Shared parking for exclusive use on event days
Set to open for the 2026 touring season, Sunset Amphitheater
will be a pivotal project for the local El Paso community and music
scene, supporting over 2,000 direct and indirect jobs and projected
to generate over $5.4 billion in economic impact for El Paso.
The Sunset Amphitheater site will anchor the mixed-use Cohen
Entertainment District in Northeast El Paso, adjacent to the
Franklin Mountains. Views of the sun setting over the mountains and
the recently established Castner Range National Monument, paired
with elevated hospitality, top-tier audiovisual capabilities,
premium food and drink offerings, and unbeatable ambiance, will
make the Sunset Amphitheater the most iconic outdoor music
destination in the market. Drawing inspiration from the highly
anticipated Ford Amphitheater opening this August in Colorado
Springs, the Sunset Amphitheater in El Paso is designed to impress.
Spanning approximately 17 acres of prime land, this ultra-lux venue
will feature luxury fire pit suites, meticulously arranged seating
options including both mid and lower bowl sections, and a lushly
landscaped hydro-chill grass berm for ultimate comfort.
On the edge of the Sunset Amphitheater, a custom-built Owner’s
Club will offer an exclusive view of the stage and a premium
entertainment experience.
“This public-private partnership with Venu is a game-changer for
our community. It is focused on private investment and will have a
total impact of more than $5 billion for our community,” said Mayor
Oscar Leeser. “It will spur additional investment around it,
stimulate substantial economic growth, and provide a vibrant new
state-of-the-art entertainment venue for our residents. I am
thrilled that this partnership underscores our commitment to
enhancing the quality of life for our region and that we are
partnering with a premier company that is one of the
fastest-growing in the entertainment and hospitality industry
because that is what our community deserves.”
Chairman and CEO of Venu, JW Roth said, “El Paso is a city with
a vibrant community and visionary leadership. With the city’s
approval of our development plans, we’re excited to bring this
world-class music venue to El Paso. The Sunset at El Paso
represents a true collaboration between the public and private
sectors, and we’re honored to support the city’s forward-thinking
leadership, beginning with Mayor Leeser.”
In the last 12 months, Venu opened a new venue in Gainesville,
GA, and announced new music and entertainment complexes in the
growing markets of Broken Arrow, OK, Oklahoma City, OK, and
McKinney, TX. After breaking ground in July 2023, the
state-of-the-art, open-air Ford Amphitheater in Colorado Springs,
CO is set for a grand opening on August 9th, 2024. Kicking things
off in style will be none other than three-time GRAMMY winner Ryan
Tedder and his GRAMMY-nominated band, OneRepublic.
As the Sunset Amphitheater in El Paso finalizes planning and
groundbreaking, it joins the prestigious ranks of Notes Live venues
recognized on Billboard’s “New and Renovated Venues List.” JW
Roth’s acclaim as a “VenuesNow All-Star” further enhances the
anticipation surrounding the launch, and the stage is set for the
amphitheater to become a cornerstone of El Paso’s cultural
landscape, contributing to the company's ambitious expansion plans
across a dozen markets by 2028.
About Venu Holding
Corporation
Notes Live, Inc. dba Venu Holding Corporation (“Venu”), founded
by Colorado Springs-based entrepreneur JW Roth, is a live music
venue developer focused on building luxury venues that are
experience and ambiance centric. It currently boasts entertainment
campuses in both Colorado Springs, Colorado, and Gainesville,
Georgia that combine a Bourbon Brothers Smokehouse and Tavern
restaurant, an indoor mid-size concert venue, and Notes Eatery
(Colorado Springs only). Venu is currently in the development of
new locations in Oklahoma and Texas with seating capacities of
between 12,500 and 20,000. The company’s crown jewel: Ford
Amphitheater, an 8,000-person open-air amphitheater in Colorado
Springs, is set to open for the 2024 touring season on August 9th
with a sold-out, three-night run from OneRepublic. Visit venu.live
for more information.
For more information, please reach out to Chloe Hoeft at
choeft@venu.live or 719-895-5470.
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Chloe Hoeft choeft@venu.live 719-895-5470
O. 719.895.5483 E. media@venu.live