Online tool provides science-backed resources
and expert advice to give puppies and kittens a happy and healthy
start
BOLTON,
ON, July 4, 2024 /CNW/ - The IAMS™ brand,
proudly part of the Mars family of brands, announced today the
launch of the IAMS™ Puppy Hub and Kitten Hub, two online
tools featuring expert knowledge and advice for new and soon-to-be
pet parents. Each Hub will bring science-backed knowledge, advice,
and reliable information to Canadians whether they are in the early
stages of considering a new puppy or kitten, bringing one home, or
watching them grow.
The launch of the Hubs come at the perfect time as more
Canadians adopt puppies and kittens during spring and summer,
according to data collected by the Animal Humane
Societyi. New pet parents are also more likely to make
common mistakes that can be avoided with early education. For
example, research from VMSii shows over a third of pet
parents feed puppies and kittens adult pet food before starting
them on age-appropriate diet plans.
"The internet is often the first resource pet parents turn to
when they need more information," says Animesh Kumar, Marketing Director, Mars Pet
Nutrition Canada.. "We wanted to provide an all-in-one, centralized
space where pet parents could find reliable and credible
information related to their new pet. This is another example of
how the IAMS brand is going beyond nutrition to meet the evolving
needs of today's pet parent."
The IAMS Puppy and Kitten Hubs focus on three
areas:
- Preparing for a puppy/kitten: From picking a breed
for the household, to buying the right accessories, each Hub has
expert tips to guide Canadians before they get a pet.
- Bringing a puppy/kitten home: The Hubs educate and
empower new pet parents to give them more confidence in their first
year, including training and tracking health.
- Watching a puppy/kitten grow: Each Hub provides age
and breed-appropriate tips on topics such as nutrition and teething
for a growing pet.
The IAMS Puppy and Kitten Hubs will continue to evolve. Features
coming soon include a Dog Breed Selector, which recommends the
right breed based on a questionnaire, the IAMS Food Finder which
suggests IAMS products according to a pet's unique needs, and
PETconnect by IAMS™, a complimentary online chat that connects pet
parents to licensed vet technicians or pet experts.
To celebrate the launch of the new IAMS Puppy and Kitten Hubs in
Canada, the brand is also giving
away complimentary IAMS Pet Shower Kits (while supplies last) to
welcome the arrival of their puppy or kitten! Each kit includes
"pawty" decorations, first-year essentials, and informational
resources – everything a new or soon-to-be pet parent needs to host
a welcoming party for a new puppy or kitten, while offering pet
parent support as they embark on this new journey.
The IAMS Pet Shower Kit also includes a Wisdom Panel™ pet DNA
test which delivers insights into breed mix, genetic health,
physical traits and more. With over 20+ years of experience in
genetic testing and chosen by 4+ million pet parents, Wisdom Panel
gives pet parents the knowledge to provide the best care. The pet
DNA tests can be ordered from www.wisdompanel.com and will be
available on a first-come, first-served basis, for a limited
time.
To access the IAMS Puppy and Kitten Hubs click here and
here.
For more information about the IAMS Pet Shower Kits, visit
https://www.iams.ca/en-ca/iams-pet-shower-kits.
About the IAMS™ Brand
The IAMS™ brand is dedicated to helping dogs and cats live
happy, healthy lives and believes high-quality nutrition truly
makes a difference. IAMS is driven to create pet-specific
nutritional solutions that are tailored across every life-stage,
pet size and health need. Through years observing the behavior of
dogs and cats, combined with research and dietary findings, the
IAMS brand believes that the right diet can help pets support
immunity, maintain muscle, and promote healthy digestion. IAMS
products are made with high-quality ingredients and unique recipes
that give your pet our best nutrition possible. When you choose
IAMS dog or cat food, you're choosing high-quality food that will
help you see visible differences in your furry friend. For more
information, visit IAMs.com
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i Animal Humane Society Adoption Stats, 2019-2023
ii VMS; Analysis of purchasing behavior of 54,000
puppies and kittens, 2019
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SOURCE Mars Petcare