SHEIN Transforms Festival Fashion at VELD and îLESONIQ
July 04 2024 - 8:30AM
SHEIN, the leading global fashion e-retailer, announced its plans
to captivate music festival-goers across Canada this summer through
a vibrant, bubble-infused pop-up activation at VELD and îLESONIQ
music festivals. Embracing the effervescent spirit of festival
season, SHEIN is set to unveil a spectacular showcase of its edgy
and trendy fashion, transforming attendees into the ultimate
festival-style icons. To add to the excitement, SHEIN is offering
multiple giveaways, including the chance to win a grand prize of
free tickets to the music festivals and travel funds, allowing
lucky participants to immerse themselves fully in the festival
experience.
From Thursday, July 11, until Monday, July 22, fans can partake
in SHEIN’s TikTok contest campaign using the dedicated "Bubble POP"
filter to transform their looks and showcase their festival-ready
outfits virtually. Participants who post their TikTok videos using
the #popoutwithSHEIN hashtag and tagging the brand's TikTok account
@sheinca_ will be entered for a chance to win a grand prize*. This
entails two VIP tickets to the VELD or îLESONIQ music festival,
depending on the winner's preference, and a $2,000 CAD cash prize
for travel. In addition to the TikTok giveaway, SHEIN will offer
chances to win îLESONIQ general admission tickets and SHEIN gift
cards across their Instagram and TikTok channels**.
Kicking off at VELD from Friday, August 2 to Sunday, August 4,
and continuing at the îLESONIQ music festival from Saturday, August
10 to Sunday, August 11, SHEIN will immerse festival-goers in an
unforgettable experience with its pop-up activation. The brand’s
vast array of trendy styles offers the perfect platform to help
those looking to elevate their festival fashion and curate their
dream looks. At the heart of the activation is the "Transformation
Station," where attendees can schedule appointments for a complete
festival-ready makeover. This includes styling them in the latest
SHEIN apparel and accessories, as well as providing professional
hair and makeup services. Fans are encouraged to follow SHEIN’s
Instagram @shein_ca for updates on appointment availability closer
to the festival dates.
A variety of complementary experiences will also be offered at
the SHEIN booth to those without appointments. The SHEGLAM Bar
invites guests to touch up their makeup, the nail bar allows them
to customize their nails with free nail art, and decorative face
stickers are available for that extra touch of flair. In between
these experiences, festival-goers can participate in exciting
giveaways and interactive activities celebrating the spirit of
music festival fashion. From start to finish, SHEIN's pop-up
promises to be a must-visit destination for anyone looking to make
the most of their festival style.
At SHEIN's bubble-themed pop-up, festival-goers can capture
their most memorable moments and create unique social media
content. The vibrant, visually striking environment features a
360-degree photo booth surrounded by bubble blasters, bubble
machines, and other playful props that bring the theme to life.
Music festivals are the ultimate celebration of self-expression,
and SHEIN is thrilled to be a part of this electric atmosphere.
SHEIN's activation booth at VELD and îLESONIQ will provide
festival-goers with a seamless one-stop-shop for all their style
needs, empowering them to create unforgettable festival looks that
capture the essence of these iconic events.
*Participants must be at the age of 18 or older to enter the
TikTok contest by SHEIN in Quebec**Subject to the official contest
rules
About VELD Music FestivalEstablished in 2013,
VELD Music Festival has become one of the premier music events in
North America, attracting music enthusiasts from around the globe.
With a commitment to delivering exceptional experiences, VELD
showcases a lineup of world-class artists, cutting-edge technology,
and a vibrant community of passionate festival-goers. Learn more at
VELD Music Festival.
About îLESONIQCreated in 2014,
îLESONIQ settled into the heart of Montreal, at Parc Jean-Drapeau.
For two days, the island is transformed into an urban oasis which
springs forth and transports fans into a playful and colourful
universe, offering them a unique festival experience. îLESONIQ is
produced by evenko.
About SHEINSHEIN is a global online fashion and
lifestyle retailer, offering SHEIN branded apparel and products
from a global network of vendors, all at affordable prices.
Headquartered in Singapore, SHEIN remains committed to making the
beauty of fashion accessible to all, promoting its
industry-leading, on-demand production methodology for a smarter,
future-ready industry. To learn more about SHEIN Canada, visit
ca.shein.com.
Pop-Up Microsite | LINK
Instagram | @shein_ca
TikTok | @sheinca_
#popoutwithSHEIN
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/72517e74-0396-4469-838d-a817a355fc8e
https://www.globenewswire.com/NewsRoom/AttachmentNg/087ca9b4-a563-41c2-8cab-c3efff1603db