The clean beauty brand for textured hair will
host a live unveiling with Founder and CEO, Ameka Coleman on July 8,
2024 at 7:00 pm CST.
PEARL,
Miss., July 5, 2024 /PRNewswire/ -- Strands of
Faith, a leader in providing clean, premium products for textured
hair, is thrilled to announce a major rebrand that emphasizes the
company's commitment to nourishing both the hair and soul of its
customers. The rebrand includes a new logo and enhanced packaging
to better highlight the company's botanically-powered ingredients
such as kukui, babassu, baobab, fenugreek, amla, and hibiscus. The
new packaging also includes inspirational messaging on every label.
Strands of Faith is hosting a live rebrand event July 8th at 7 PM
CST on YouTube.
Event Link: YouTube Live Event
"We are excited to embark on this new chapter," says
Ameka Coleman, Founder and CEO of
Strands of Faith. "Our rebrand is not just a change in appearance
but a renewed commitment to our holistic approach to healthy
hair."
Historically, textured hair has not been considered the standard
of beauty and major hair care manufacturers have not provided
effective solutions for the health and growth of textured hair.
Most mainstream products are made for oilier, non-textured hair
types and contain ingredients that dehydrate textured hair and lead
to breakage.
Equipped with a background in microbiology and clinical
research, in 2018 Coleman developed a proprietary line of formulas
that moisturize and hydrate textured hair. Coleman's formulas are
also free from harmful chemicals such as sulfates, silicones,
parabens, mineral oil, phthalates, and paraffin.
"More than hair," Coleman states that her brand exists to
encourage women every time they pick up a Strands of Faith product.
"A woman's hair often impacts her self-esteem and studies show that
women with textured hair, among other things, are twice as likely
to experience microaggressions in the workplace. Strands of Faith
believes all strands should be celebrated. Thus, we want to daily
affirm the girls and women (and boys and men) who use our products
and remind them that they and their hair are beautiful," says
Coleman.
Texturism is Real and Causes Real Harm
Texturism, which is the bias against certain hair textures,
perpetuates the notion that some hair types are less beautiful than
others. The impact of texturism can be felt by women (and men) of
all ages:
- 90% of Black girls believe their hair is beautiful, but the
microaggressions and discrimination they endure impact how they see
themselves.
- 80% of Black women believe they have to change their hair from
its natural state to fit in at the office.
- Black women are 1.5 times more likely to be sent home from the
workplace because of their hair.
Coleman, who is both CEO and influencer with a tribe of 40,000+
"Blessties" from over 30 countries, is her customers' chief
advocate and she is on a mission to support and celebrate
their God-given strands.
"We've entered our sixth year. It's been a long faith journey,
but I am so grateful to be able to offer a more elevated brand
experience," shares Coleman. "I look forward to impacting more
individuals worldwide– not just by providing exceptional products,
but by adding joy to our customers' lives and inspiring the
confidence to find faith within to overcome life's most difficult
challenges. Through Strands of Faith, I am blessed to live this
mission. This is purpose-filled work."
The live rebrand launch event will take place July 8th at 7 PM
CST on YouTube, and community, partners, and supporters are
invited to join for an exclusive first look. The event will feature
the new logo, new packaging, and exciting giveaways.
About Strands of Faith Strands of Faith (SOF) is a clean beauty
brand dedicated to nourishing and revitalizing textured hair with
cruelty-free, non-toxic ingredients that provide moisture for up to
seven days. SOF was founded in 2018 by Ameka Coleman out of her struggle to find
products that could maintain moisture for longer than a day. A
trained scientist, Ameka leaned on her background in microbiology
and clinical research to develop a moisturizing formula free of
sulfates, silicones, parabens, mineral oil, phthalates, and
paraffin. Strands of Faith has been listed as one of the top 6
brands to buy in People Magazine and listed in "40 Founders Of
Black-Owned Hair Care Brands You Should Know About" in ESSENCE
Magazine. In June 2024, Strands of
Faith was announced as the $200,000
grand prize winner of the Good Soil Seed Capital Pitch Competition.
Strands of Faith is on a mission to bring joy to textured hair
while elevating faith within. To learn more,
visit: www.StrandsofFaith.com.
For more information, please contact:
Media Contact: Anita S. Lane |
310.824.3193
Anita@SenseiCommunications.com
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SOURCE Strands of Faith