QINGDAO,
China, July 5, 2024 /PRNewswire/ -- Global home
appliance and consumer electronics leader Hisense recently revealed
its new brand tagline, "Hisense, More Than a Brand," marking a
significant new branding initiative during the UEFA EURO 2024™
matches.
Recently, the new tagline "Hisense, More Than a Brand" appeared
together with the brands of Hisense, ASKO, Gorenje on the pitch.
This latest brand enhancement underscores Hisense's unwavering
commitment to establishing a strong global presence, reflected in
the company's strategic sports marketing investments, and continued
long-term football relationship as official partner of UEFA EURO
2024™ in particular.
In fact, Hisense's messaging has evolved along with their global
ambitions and football sponsorships, progressing from "Hisense TV
#2 GLOBALLY Hisense TV #1 IN CHINA" at the FIFA World Cup 2022™ to "Never
Settle for No. 2 Globally" at UEFA EURO 2024™ with a comprehensive
layout of display technology and smart home appliances this year.
The company's strategy of long-term sports sponsorship has boosted
global brand awareness to 54% according to Ipsos 2023. According to
Omdia, Hisense Q1 2024 global TV shipment volume share was 13.6%
with a global shipment revenue share of 12.1%. Hisense is now
currently ranked No. 2 globally for TV shipments and No. 1 in 100"
TVs in both 2023 and Q1, 2024.
Applying a multi-brand strategy, Hisense Group has several other
brands, including Toshiba TV, Kelon, Gorenje, ASKO, VIDAA, SANDEN,
Regza, MORA, etc. Through years of internal cultivation and
external acquisitions, the company has entered the stage of
multi-brand global operation and development, forming a complete
and rich brand matrix. This has resulted in a complete and diverse
brand matrix that allows for different brand strategies in various
business fields and market segments, catering to the preferences
and needs of different consumers.
In striving to become a world-class enterprise with a globally
recognized reputation, Hisense is undergoing rapid international
expansion with effectively implementing strategies of independent
and high-end brand globalization over the years.
With a robust global network encompassing 34 industrial parks,
26 R&D centers, and 64 overseas offices, Hisense boasts a
workforce of 110,000 employees, with some 24,000 comprising
international staff. This extensive network fuels the development
of cutting-edge products, optimized manufacturing with a global
supply chain and tailored marketing strategies for specific
regions. Understanding technological innovation is the key to
future success, Hisense will continue to invest in R&D in
developing cutting-edge, innovative products dedicated to improving
people's lives. In prioritizing user needs, in 2023 the company
implemented a "user-centered, scenario-driven strategy" to gain a
deeper understanding of consumer needs. This focus directly
translates into their latest 2024 brand upgrade, which emphasizes
"user-centric technology" and "ultimate quality".
Hisense's commitment extends beyond superior picture quality and
performance. Through recognizing the importance of catering to
diverse consumer needs, prioritizing local preferences with
effective supply chain adaptations and building strong
communication bridges under the leadership of "local for local",
Hisense has transformed into a leading international brand,
embedding innovative science and technology into the lifestyles of
consumers worldwide.
About Hisense
Hisense is a leading global home appliance and consumer
electronics brand and official partner of the UEFA EURO 2024™.
According to Omdia, Hisense ranked No. 2 globally for TV shipments
and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has
expanded quickly to operate in more than 160 countries and
specializes in multi-media goods, home appliances, and intelligent
IT information.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/hisense-unveils-new-tagline-hisense-more-than-a-brand-marking-major-branding-initiative-302190035.html
SOURCE Hisense